CRO - Growth Marketing Manager

Conversion Rate Optimization (CRO) Manager

Location: Gurgaon

Work Model: Hybrid

Employment Type: Full-time

About Thrillophilia

Thrillophilia is one of India’s leading experiential travel platforms, helping millions of travellers discover and book curated holidays and experiences across India and international destinations.

We operate at a ₹500 Cr+ business scale, supported by a large digital ecosystem, an extensive network of travel partners, and a rapidly growing team across technology, product, marketing, sales, and operations.

As we scale, one of our biggest growth opportunities is improving how effectively customer intent translates into enquiries, qualified leads, and bookings.

We are now looking for a Conversion Rate Optimization Manager who can systematically identify friction, run high-quality experiments, and create measurable improvements across the customer journey.

About the Role

This is not a role focused only on changing button colours or running isolated A/B tests.

The CRO Manager will own the conversion improvement charter across Thrillophilia’s websites, landing pages, lead-generation journeys, and mobile experiences.

You will work at the intersection of:

• Customer behaviour
• Product and user experience
• Data and analytics
• Performance marketing
• Experimentation
• Revenue growth

You will analyse where users drop off, understand why they hesitate, build testable hypotheses, and work with Product, Design, Engineering, Marketing, Sales, and Analytics teams to implement solutions.

Your success will be measured by the incremental leads, bookings, revenue, and customer value generated through your initiatives.

What You Will Own

1. CRO Strategy and Experimentation Roadmap

• Develop and execute a company-wide CRO strategy across high-traffic and high-intent customer journeys.
• Build and manage a structured experimentation roadmap based on business impact, customer friction, traffic availability, and implementation effort.
• Identify the highest-leverage opportunities across destination pages, product pages, landing pages, enquiry forms, checkout flows, and mobile journeys.
• Prioritise experiments using structured frameworks rather than intuition or stakeholder preference.

2. Funnel and Customer Behaviour Analysis

• Analyse the complete customer funnel—from traffic acquisition and landing-page engagement to lead submission, qualification, sales conversion, and booking.
• Use quantitative and qualitative data to identify friction points, customer objections, usability issues, and areas of abandonment.
• Study customer behaviour across devices, channels, destinations, audience segments, and campaign cohorts.
• Work with Sales and Customer Support teams to understand offline objections that can be solved through better digital experiences.

3. A/B Testing and Experiment Management

• Design and execute A/B tests, multivariate tests, usability experiments, and journey-level optimisation initiatives.
• Create clear hypotheses supported by analytics, customer research, heatmaps, session recordings, surveys, and funnel data.
• Define experiment success metrics, guardrail metrics, sample-size requirements, and testing duration.
• Ensure experiments are statistically valid and findings are accurately interpreted.
• Maintain a central repository of experiments, learnings, winning patterns, failed hypotheses, and future opportunities.

4. Landing Page and Journey Optimisation

• Improve landing pages used across paid media, SEO, social, CRM, and partnership campaigns.
• Optimise page structure, messaging, calls to action, forms, social proof, trust signals, pricing communication, and content hierarchy.
• Improve mobile-first journeys, particularly for high-intent users entering through performance marketing campaigns.
• Work closely with the Content, Design, Product, and Marketing teams to translate insights into stronger customer experiences.

5. Analytics and Performance Measurement

• Build dashboards that track conversion performance across the complete customer journey.
• Monitor metrics such as:
• Visitor-to-lead conversion
• Lead quality
• Lead-to-booking conversion
• Revenue per visitor
• Cost per qualified lead
• Form completion rate
• Funnel drop-offs
• Engagement and exit behaviour
• Mobile versus desktop performance
• Quantify the incremental business impact of CRO initiatives.
• Present insights, recommendations, and experiment outcomes to senior stakeholders in a clear and commercially relevant manner.

6. Cross-Functional Execution

• Partner closely with Product, UX/UI, Engineering, Analytics, Performance Marketing, SEO, Content, CRM, and Sales teams.
• Write clear experiment briefs and business requirements for designers and developers.
• Ensure that successful tests are implemented permanently and scaled across relevant journeys.
• Create alignment around experimentation priorities and prevent fragmented or unstructured testing.

What We Are Looking For

• 3–6 years of experience in Conversion Rate Optimization, Growth, Product Optimization, Digital Analytics, Performance Marketing, or a related role.
• Demonstrated experience improving conversions for a high-traffic e-commerce, travel, marketplace, D2C, fintech, SaaS, or lead-generation business.
• Strong understanding of experimentation methodologies, funnel analysis, customer journey optimisation, and statistical significance.
• Experience working with tools such as:
• Google Analytics 4
• Google Tag Manager
• Microsoft Clarity
• Hotjar
• Optimizely
• VWO
• AB Tasty
• Similar experimentation or behavioural analytics platforms
• Ability to move comfortably between data analysis, customer psychology, UX, business metrics, and execution.
• Strong problem-solving skills and the ability to convert ambiguous business problems into structured experiments.
• Experience working with designers, developers, marketers, analysts, and business stakeholders.
• Strong communication and stakeholder-management skills.
• Working knowledge of HTML, CSS, JavaScript, or front-end development principles is an advantage.

Preferred Experience

• Experience working on high-consideration customer journeys where users research, compare, enquire, and interact with a sales team before purchasing.
• Experience improving mobile conversion funnels.
• Familiarity with CRM systems, marketing automation platforms, attribution, and lead-quality measurement.
• Experience with Looker Studio, Tableau, Power BI, or similar data-visualisation tools.
• Exposure to personalisation, recommendation engines, dynamic landing pages, or AI-led experimentation.
• Experience working in a fast-growing, execution-intensive organisation.

What Success Looks Like

Within the first 6–12 months, you should be able to demonstrate:

• A clear and continuously updated CRO roadmap.
• A consistent cadence of meaningful experiments.
• Measurable improvement in visitor-to-lead and lead-to-booking conversion.
• Improved landing-page performance across paid and organic channels.
• Reduction in avoidable funnel drop-offs.
• Better mobile conversion performance.
• Improved lead quality and revenue per visitor.
• A documented experimentation culture built around evidence rather than opinion.
• Clear incremental revenue attributable to CRO initiatives.

Key Performance Indicators

• Website and landing-page conversion improvement
• Qualified lead growth
• Lead-to-booking conversion
• Revenue per visitor
• Incremental revenue generated through CRO
• Experiment velocity
• Percentage of experiments producing actionable learnings
• Successful-test implementation rate
• Mobile funnel improvement
• Reduction in critical funnel drop-offs

Why Join Thrillophilia?

• Own a high-impact growth charter in a large and rapidly scaling travel business.
• Work on millions of customer interactions across complex, high-consideration purchase journeys.
• Influence Product, Marketing, Design, Engineering, and Sales—not merely execute isolated optimisation requests.
• Build the experimentation and conversion discipline for one of India’s leading experiential travel platforms.
• See your work directly translate into better customer experiences, increased bookings, and measurable revenue growth.

We are looking for someone who is commercially sharp, deeply curious about customer behaviour, and obsessed with turning insights into measurable outcomes.