Event Conceptualizer

Creative Strategist – Events Marketing

Company Name- The Cocktail Story Industry- Events & Marketing (Alco-Bev) Job Type: Full-time

Department: Event Marketing Location- Sultanpur, New Delhi Shift Time- 10:30am – 7:00pm

Working Days- 5.5 days (2nd & 4th Saturday Off)

We are looking for a Creative Strategist with a sharp understanding of brand experiences, consumer behaviour, and event storytelling—especially within the alcohol & beverage (Alco-Bev) space. The ideal candidate will bridge strategy and creativity, crafting experiential concepts that drive brand love, engagement, and advocacy.

·         Develop creative strategies for events, activations, and campaigns that align with client brand objectives and market positioning.

·         Translate client briefs into compelling experiential ideas tailored for the alco-bev audience.

·         Identify insights into consumer behaviour, trends, and cultural movements relevant to the alco-bev sector.

·         Collaborate with the creative, design, and client servicing teams to ensure cohesive brand narratives.

·         Conceptualize and present 360° experiential marketing campaigns, including on- ground events, trade activations, pop-ups, and digital extensions.

·         Create brand storytelling frameworks and campaign mood boards that bring ideas to life.

·         Guide art and content teams to maintain conceptual and visual consistency across touch points.

·         Stay updated on category trends, competitor activities, consumer preferences, and event innovations within the alco-bev space.

·         Leverage research and analytics to refine strategies and measure campaign impact.

·         Suggest innovative experiential formats and technologies to elevate brand engagement.

·         Work closely with the production and operations teams to ensure strategic and creative alignment during event execution.

·         Participate in client pitches, presentations, and brainstorming sessions.

·         Provide creative direction during live events and activations as needed.

Company Website- https://thecocktailstory.in/

LinkedIn Profile- https://www.linkedin.com/company/the-cocktail-story002/ Instagram Profile- https://www.instagram.com/thecocktailstory?igsh=bDJ5aTllMWU5NGd4