EIR – Marketing (Data & AI Focused)

Job Role : EIR - Marketing

 Location : Sec-32 Gurugram, Full time , 6 Days Working

Role Overview

We are looking for an EIR – Marketing who is highly analytical, data-driven, and strong in marketing fundamentals.

This role is focused on understanding marketing performance end-to-end—what works, why it works, and how to scale it. You will work closely with founders to drive insight-led decisions across campaigns, funnels, and growth initiatives.

This is not a creative/content role. We are specifically looking for someone who is numbers-driven, understands marketing deeply, and uses data to make decisions.

Key Responsibilities

1.  Marketing Analysis & Performance Insights (Core Focus)

·     Analyze marketing performance across campaigns, channels, and funnels

·     Identify:

o    Conversion drivers

o    Drop-offs across the funnel

o    High vs low performing initiatives

·     Break down performance to answer:

o    What is working?

o    Why is it working?

o    What should we change or scale?

·     Evaluate performance of creatives and messaging (not create them)

·    Apply strong marketing principles (funnels, CAC, LTV, positioning, consumer behavior) to interpret data

·     Translate analysis into clear insights, structured recommendations, and testable hypotheses

2. AI Automation & Systems Building

·   Build and implement AI-driven systems and workflows for marketing analysis and decision- making

·     Use AI to:

o    Automate reporting and dashboards

o    Analyze large datasets and generate insights

o    Identify patterns, trends, and anomalies

·     Develop agentic AI workflows that can:

o    Continuously track performance

o    Generate insights autonomously

o    Recommend optimizations

·     Create scalable processes where AI reduces manual work and improves speed and accuracy

3.Brand, Design Strategy & NPD Research

·    Contribute to overall brand strategy and brand track across all touchpoints

·  Work on design strategy for NPD, including labels, bottles, packaging elements, and visual consistency

·    Conduct NPD research using market data, consumer insights, and competitor benchmarking to guide packaging decisions,label communication and product presentation

·     Ensure brand consistency across packaging, communication, and retail presence

Requirements:

•  2–5 years of experience in marketing, growth, or analytics roles
•  FMCG or D2C brand experience preferred
• Proven ability to analyze data and derive actionable insights
•  Hands-on experience with marketing performance tools and dashboards
• Strong proficiency in AI tools and automation
• Experience in building AI workflows / agentic systems
• Someone who wants to experience and contribute to a high-growth, new-age brand

What We’re Looking For

• A marketing thinker, not a content or design-focused profile
• Someone who is data-first and numbers-driven
• Someone who understands why campaigns work, not just what works
• Someone who uses AI as a core tool for analysis and decision-making
• Someone who can turn data into business outcomes

About Us

Anveshan is India’s one of the most sought-after healthy food brands. In just five years, Anveshan has developed deep roots in the market. We are the top brand in the healthy ghee & oils category across major online marketplaces like Amazon, Blinkit, Zepto, BigBasket etc. We are also present across premium offline retail stores in Delhi NCR, Mumbai & Bangalore.

Anveshan aims to become the global leader in Indian-origin traditional food products backed by a network of rural food producers. Our in-house developed tech systems and state-of-the-art R&D labs enable us to manage supply chain & quality in a decentralised system. With our range of products, we have accumulated a customersbase of over two lac happy customers, and we are only growing bigger. Anveshan has empowered over 3000 producers and is using its brand to enable and uplift India’s farmers and producers. 

Anveshan has raised over $5mn from Titan Capital, DSG Consumer Partners and marquee angel investors. The sharks in Shark Tank India Season 2 also called out and praised us.

We are a highly motivated, results-driven community that focuses on proactive approaches to problem solving. We cherish the entrepreneurial spirit and provide significant operating autonomy to all. There are ample opportunities and challenges to be solved at scale and in real time.

Why should you join us?

• Real-time guidance from industry experts
• Ownership of your work
• Gain experience working in a fast-paced environment
• Participate in, grow and lead the Finance team 
• To work with a young and enthusiastic team