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E-Commerce Marketplace Lead - P&L (Skincare/ D2C)
Actively Reviewing
PeopleGene
Job Description
Responsibilities:
- Help generate qualified leads/ traffic, increase brand equity, and gain higher revenue and profit on marketplaces.
- End to end pitching and Negotiation with Marketplaces across Ecommerce/D2C marketplaces for listing, promotions/Advertisements, Volume planning and Margin negotiation.
- Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive.
- Coordinate with inventory team to ensure adequate product supply on marketplaces.
- Strategizing and executing market sampling with agencies and marketplaces.
- Overall Sales Planning and Execution & Price benchmarking and determination.
- Forecasting and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month.
- Develop and implement strategies to increase online sales, optimize the user experience for the brand on Marketplaces, and lead a team of e-commerce specialists.
- Lead Pricing strategy, including rationale backed discounts and Promotions campaigns.
- Develop and implement strategies for an efficient order fulfilment processes.
- Build system capability for Competitor benchmarking and keyword insights trends across channels.
- Handle customer inquiries and complaints, assess promotional campaigns, and stay current with industry trends.
- Develop and demonstrate skills continuously for hiring, training, and leading team members, and ensure that they're using effective sales tactics to meet revenue objectives
- Create, execute, and manage paid and organic acquisition campaigns on Marketplaces.
- Identify new marketplace opportunities and platforms for expansion, especially within the eCommerce sector.
Good to have:
• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in online marketplace management.
• Proven experience in increasing sales on online marketplaces.
• Proficiency with marketplace management tools and software relevant to eCommerce.
• Strong analytical and forecasting skills.
• Ability to work in a fast-paced, cross-functional team environment.
• Problem-solving aptitude and ability to handle escalations effectively.
• Strong product understanding of the Cosmetics/beauty, fashion and social trends.
Required Skills
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