Director, North America Brand Management, O'Keeffe's

THE GORILLA WAY

At Gorilla, our mission is to build brands people love with products we believe in alongside people we care about!

We believe in four pillars that are the driving force behind everything that we do which are Brands, Customer, Community and our People. We believe in our unique company culture and investing in the people who work here by caring about the totality of their lives which is why our core values are so important to us!

Summary Description

The Director, North America Brand Management – O’Keeffe’s is responsible for leading integrated go-to-market plans and execution across the O’Keeffe’s portfolio. This role serves as the primary orchestration leader across all O’Keeffe’s pillars, ensuring brand priorities are executed across retail and media channels, with cohesive brand storytelling and disciplined consumer-facing execution. This leader will be responsible for coaching and development of the brand management team and strong collaboration across several functions (i.e. finance, sales, creative/design, supply chain, claims & regulatory).

This responsibility entails developing consumer-led growth strategies that translate into tangible communication message strategies and growth building blocks (media, content, retail activation & promotion) that deliver sales & share growth objectives across North America.

Duties & Responsibilities

Integrated Brand Marketing Leadership

• Lead development and execution of the North America integrated marketing plan across the full O’Keeffe’s portfolio, balancing long term equity with near term growth objectives.
• Anticipate market, consumer, and competitive dynamics and translate brand pillar priorities into a clear annual campaign roadmap supporting business objectives and commercialization needs.
• Align resources and capabilities against brand priorities, removing ambiguity and barriers to execution.
• Lead day‑to‑day partnership between brand management and internal & external agency partners supporting NA marketing execution- ensuring clear briefs, strong strategic output, discipline execution, and ROI-focused performance.
• Lead, coach, and develop brand management talent, building a strong bench for the future.
• Build and scale brand‑building tools, frameworks, and ways of working that strengthen organizational capability and accountability
  
  

Drive Sales & Share Growth, informed by CPG Business Acumen and P&L Fluency

• Understands and recommends different sales/market share growth levers in planning and throughout the fiscal year: media, promotion, sizing/pricing, distribution, etc.
• Drives integrated marketing plans through an “outcome lens”, focused on building blocks and incremental impact
• Ensure marketing plans support commercialization and in‑market execution across the U.S. and Canada.
• Establish performance routines that evaluate effectiveness, capture learnings, and continuously improve brand investment decisions.
• Balance data, insight, gut, and experience to make informed trade‑offs in dynamic environments.
• Champion a digital‑first mindset across brand marketing plans and execution.
• Owns marketing budget and investments to maximize growth and ROI (short & long term).
  
  

Cross‑Functional Collaboration

• Work seamlessly with Brand Management, Digital & Creative, Sales Strategy & Planning, Finance, Operations and other key cross‑functional partners to deliver plans.
• Influence senior leaders and peers through strong storytelling, fact‑based recommendations, and sound judgment.
• Ensure marketing plans support commercialization and in‑market execution across the U.S. and Canada.
• Act as the orchestration leader across Brand, Sales, Finance, Digital & Creative, Supply Chain, and Claims & Regulatory.
  
  

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of progressive experience in brand marketing or brand management (CPG preferred).
• Business Acumen- demonstrated depth of knowledge in what drives CPG brands and success growing brands, leveraging the fundamentals.
• Demonstrated success leading integrated marketing campaigns and managing internal and external agency partners in both content/creative and media.
• Experience operating in a cross‑functional, matrixed organization
  
  

Company Values:

Adhere to Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.

• Have fun, be passionate and show it!
• Act with integrity and respect in all relationships.
• Communicate openly and appreciate the efforts of others.
• Embrace knowledge, growth and change.
• Strive for excellence in what we do every day!
  
  

Are you ready to join one of Cincinnati’s Top Workplaces? Our employees love working here because of our environment, which is driven by our company mission and core values. If you have the right qualifications and thrive in a fun and fast-paced environment, we have a great opportunity for you to grow with us!