Director / Manager – IP Sales & Strategic Partnerships

Location: Gurgaon

Company: LegaXy

LegaXy develops and operates athlete-led, content-led, gaming, learning, and live-event IPs designed to connect brands with highly engaged sports audiences.

The IP Sales & Strategic Partnerships lead will be responsible for commercializing LegaXy's portfolio of IPs by securing sponsorships, strategic partnerships, licensing deals, and long-term brand collaborations.

• Develop and execute revenue strategies for LegaXy's IP portfolio across content, live events, gaming, learning, and athlete-led properties.
• Identify and engage brands, agencies, sponsors, broadcasters, and ecosystem partners.
• Build customized sponsorship packages aligned with partner objectives.
• Lead end-to-end sales cycles from prospecting and pitching to negotiation and closure.
• Create partnership decks, commercial proposals, and revenue models.
• Collaborate with creative and execution teams to develop marketable brand solutions.
• Build long-term relationships with CMOs, marketing heads, sponsorship managers, and agency leaders.
• Track sponsorship inventory, deliverables, and partner ROI.
• Explore licensing, franchise, and international partnership opportunities.

• 5–10+ years in sponsorship sales, sports marketing, media sales, entertainment partnerships, or brand solutions.
• Proven track record of selling IPs, sponsorships, events, media properties, or branded content.
• Strong network across brands, agencies, media houses, and marketing decision-makers.
• Ability to understand brand objectives and convert them into commercial opportunities & strong negotiation and relationship-management skills.

• Sponsorship and partnership revenue generated.
• Number of new brand partnerships secured.
• Renewal and retention rate of partners.
• Average deal size and multi-year partnership conversions.
• Commercial utilization of LegaXy's IP portfolio.
  

• Sports marketing agencies, media networks, entertainment companies, event IP businesses, digital media platforms, sports leagues, esports organizations, sponsorship consultancies, and talent management firms.