Director-Influencer Marketing

Location: Gurgaon

Employment Type: Full-time

Team: Growth

Role Summary

We’re hiring a Director, Influencer Marketing to own the influencer/creator function end-to-end and scale it into a predictable growth engine—focus on US and other international markets. This is a strategic leadership role: you will set the vision, define the channel strategy and operating model, lead a team and work cross-functionally to drive measurable outcomes like trial bookings, event sign-ups, pipeline growth, and efficient CAC/ROI.

You’ll be the senior owner of the channel—balancing brand building with performance, and building repeatable systems that scale.

Key Responsibilities

1) Build the Strategy & Channel Operating Model

• Define the global influencer roadmap with a clear US scaling plan and a repeatable framework for international expansion.
• Architect the creator portfolio strategy (micro/mid/macro, ambassadors, affiliates/performance creators) and the content programming calendar.

2) Lead the Team & Drive Execution

• Lead a high-performing influencer team—setting goals, coaching execution, and raising the bar on creator quality and performance rigor.
• Partner with agencies/vendors where needed; own budget allocation, partner selection, and output quality.

3) Drive Outcomes

• Work to shape narratives and creator formats that resonate with parents and students (TikTok/IG/YT).
• Collaborate with Performance Marketing on paid amplification to scale best-performing content.

4) Measurement, ROI & Continuous Optimization

• Own the influencer measurement framework and reporting: CPL, CAC, ROAS, and efficiency by creator cohort.

5) International Scaling

• Build a market-entry playbook for influencer marketing across priority geos
• Partner with regional stakeholders (as required) to localize execution while maintaining a consistent global strategy and measurement standard.

Requirements (Must-Have)

• 10-15+ years experience in influencer/creator marketing with proven outcomes at scale .
• Experience working in the international markets
• Strong analytical and ROI orientation
• Experience leading a team and managing budgets.
• Deep familiarity with Instagram, TikTok, YouTube creator ecosystems and trends
• Excellent communication, negotiation, and cross-functional leadership skills.

Preferred

• Experience in education/edtech or parent-focused consumer brands.
• Familiarity with influencer compliance best practices
• Experience with influencer discovery/management tools and performance dashboards