Director - Brand Marketing

About Upstox:

At Upstox, we’re building the future of investing simple, powerful, and for everyone. We're one of India’s fastest-growing fintech platforms, backed by the best in the business, including Mr Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys. We're not just moving fast we’re moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place.

The Role:

This is a high-impact leadership role for a storyteller with a creative bent of mind who also brings strong analytical skills. The ideal candidate will have a proven track record of building and scaling the brand, leading full-funnel marketing, and driving measurable business impact in a digital-first, consumer tech environment.

What you’ll own:

Define and refine brand positioning, voice, and messaging

Craft a clear, differentiated brand POV and amplify it across channels

Plan and execute 360° marketing campaigns (ATL, digital, organic), ensuring a balance of creativity and performance

Lead GTM strategies for new launches, from positioning and messaging to integrated campaigns aligned with business goals

Oversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagement

Lead content strategy, PR, and corporate communications while building strong media and influencer networks

Manage and mentor a high-performing team and work closely with cross-functional partners in product, growth, and design

Track campaign effectiveness, optimise strategies, and ensure strong ROI on marketing spends

Who you are:

8-12 years in marketing, with 3-5 years in brand & growth leadership roles at a tech-led or digital-first consumer company

Proven track record of building or scaling a brand from scratch

Experience in full-funnel marketing across ATL + digital channels

Strong understanding of SEO, ASO, and other organic growth channels

Adept at working in high-growth, high-velocity environments

Why This Role Rocks:

You’ll own the brand narrative of one of India’s most exciting fintech companies

Opportunity to shape strategy and execution across brand, product marketing, and communications

Direct impact on millions of customers and the future of investing in India

A culture that values creativity, ownership, and agility