Digital Product Owner

The Digital Product Owner is responsible for defining and delivering marketing automation, campaign orchestration, and analytics capabilities across the bank’s digital channels. The role combines techno-functional product ownership, stakeholder management, and hands-on project and agile delivery in Adobe Analytics and Adobe Campaign Classic, including associated tagging and data-collection solutions.

• Own the product vision, roadmap, and backlog for marketing automation, campaign orchestration, and analytics/tagging capabilities supporting banking products and digital channels.
• Translate business objectives into a product vision and comprehensive action plan.
• Bridge the gap between key business objectives and technical capabilities to provide fully integrated solutions.
• Lead end-to-end delivery of initiatives involving Adobe Campaign Classic and Adobe Analytics tagging and measurement.
• Enable and configure Adobe Analytics to support market requirements for tagging, tracking, and reporting.
• Design campaign solutions in ACC, including targeting logic, audience segments, workflows, and contact strategies.
• Collaborate with developers, data engineers, analytics teams, and MarTech specialists to design data flows.
• Ensure consent, preference management, and regulatory/compliance requirements are correctly implemented.
• Independently manage delivery lifecycle for features/initiatives: scoping, planning, sprint execution, issue/risk management, dependency management, and release readiness.
• Run agile ceremonies, coordinate UAT and production validation for new campaigns, and manage defect triage and resolution.
• Drive continuous improvement of campaign performance through experimentation, measurement, and insight-driven backlog refinement.

• 6-10 years of experience in digital product ownership, marketing automation, or technical business analysis, ideally within banking or financial services.
• Bachelor’s or Master’s degree holder.

• Extensive experience working with mobile, web, and email channels.
• Strong hands-on experience with Adobe Campaign Classic and Adobe Analytics.
• Solid project management skills: scope definition, planning, RAID management, vendor and dependency management.
• Deep familiarity with agile delivery (Scrum/Kanban): backlog management, prioritization, incremental delivery.
• Excellent communication skills, both written and verbal.
• Strong stakeholder management skills.
• Analytical mindset with the ability to read campaign and digital performance metrics.

• Certified Product Owner with strong understanding of agile delivery principles.
• Adobe Analytics Business Practitioner Professional or similar Adobe certification.
• Adobe Campaign Business Practitioner Certificate, Level: Expert.

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