Digital Marketing Strategist

Company Description

Bridgesoft is a leading provider of technology, consulting, and information security management solutions, dedicated to helping enterprises achieve business objectives through IT-powered risk management. Specializing in Identity Governance, the company develops, manages, and implements solutions that balance efficiency with acceptable risk levels. With a global presence and years of experience, Bridgesoft is recognized for its innovative approach to solving complex business and IT challenges. Committed to client satisfaction, the company leverages technology to maximize returns on investment (ROI) and foster progressive growth.

Job Description

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team. The ideal candidate will be passionate about digital marketing and possess a deep understanding of the latest trends, technologies, and best practices in the field. As a Digital Marketing Strategist, you will be responsible for developing and implementing comprehensive digital marketing strategies to achieve our business objectives. We are looking for an all-rounder with strong expertise in many of these areas and the ability to become expert in the areas that are new to him/her. 

Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including but not limited to social media, email, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and display advertising.Develop creatives, design on Canva & other tools. Expertise to run a campaign on Linkedin, Facebook, Instagram & Other Social media platforms.
• Conduct thorough research and analysis of market trends, competitor activities, and customer behavior to identify new opportunities and optimize existing campaigns.
• Collaborate with cross-functional teams, including marketing, sales, product development, and creative, to align digital marketing initiatives with overall business goals and objectives.
• Utilize data analytics tools to track, measure, and report on the performance of digital marketing campaigns, making data-driven decisions to optimize results and ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies, and provide recommendations for continuous improvement and innovation.
• Monitor and manage digital marketing budgets, ensuring efficient allocation of resources and cost-effective campaign execution.
• Develop and maintain strong relationships with external vendors, agencies, and partners to support digital marketing initiatives and achieve desired outcomes.
• Provide strategic guidance and mentorship to junior members of the digital marketing team, fostering a culture of collaboration, learning, and growth.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or related field; Master's degree preferred. Experience in IT Industry only. 
• Proven track record of success in developing and implementing digital marketing strategies that drive measurable results and achieve business objectives. 
• Strong analytical skills with the ability to interpret data, analyze trends, and extract actionable insights to inform decision-making. 
• Excellent project management skills with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment. 
• Exceptional communication skills, both written and verbal, with the ability to effectively present ideas, influence stakeholders, and build consensus. 
• Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, HubSpot, and Mailchimp. 
• Creative thinking and problem-solving skills with a keen attention to detail and a passion for innovation. 
• Ability to work independently as well as collaboratively within a team, demonstrating leadership and mentorship qualities. 
• By being proactive in giving advice, you can make a impact on foster growth and development, and contribute to building stronger relationships based on trust and support. 
• Launching a new podcast as a digital marketing strategist can be an excellent way to share insights, tips, and expertise with your audience while establishing yourself as a thought leader in the field. 

Exp

5+ Years