Digital Marketing Specialist

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Udaipur. The Digital Marketing Specialist will develop and implement digital marketing strategies, manage social media channels, analyze online marketing campaigns using web analytics, and drive engagement across digital platforms. The role will involve collaboration with internal teams to communicate Tripli Hotels’ brand story effectively and attract potential guests through innovative online campaigns.

Key Responsibilities

• Plan and execute online marketing campaigns across social media, Google, and other platforms.
• Manage and grow the hotel’s social media presence (Instagram, Facebook, etc.).
• Create engaging content ideas in collaboration with the design and media team.
• Run and optimize paid ad campaigns to increase reach and conversions.
• Coordinate influencer collaborations and online brand partnerships.
• Track performance metrics, prepare marketing reports, and suggest improvements.
• Work with website and SEO teams to enhance online visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in digital marketing (preferably in hospitality, travel, or lifestyle).
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and social media tools.
• Excellent communication, creativity, and organizational skills.
• Knowledge of current marketing trends and best practices.

What We Offer

• Opportunity to shape the marketing strategy of a fast-growing hotel chain.
• Exposure to real-time campaign execution and analytics.
• A dynamic, collaborative environment focused on growth and creativity.
• Competitive salary with performance-based incentives.