Digital Marketing Executive – Performance Marketing Specialist

Efficienza Business Solutions

• [email protected]
• 044 45030953
  
  

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Digital Marketing Executive – Performance Marketing Specialist

About The Role

We are seeking a results-driven Digital Marketing Executive to join our team. This role will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple platforms with a strong focus on measurable performance. The ideal candidate will have proven experience in delivering ROI-positive campaigns and demonstrable results in SEO and paid advertising.

Key Responsibilities

SEO Management

• 1. Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic
• 2. Conduct keyword research, competitor analysis, and content gap analysis
• 3. Optimize on-page elements including meta tags, headings, and content structure
• 4. Build high-quality backlinks and manage off-page SEO initiatives
• 5. Perform regular technical SEO audits and implement recommendations
• 6. Monitor and analyze SEO performance using advanced analytics tools
  
  

Paid Advertising

• 1. Plan, execute, and optimize paid search campaigns on Google Ads (Search, Display, Shopping)
• 2. Manage social media advertising campaigns across Meta platforms (Facebook, Instagram)
• 3. Create and optimize audience targeting strategies based on customer data and behavior
• 4. Develop compelling ad copy and creative assets that drive high click-through and conversion rates
• 5. Implement effective remarketing and retargeting campaigns
• 6. Continuously test ad variations to improve performance metrics
  
  

Performance Marketing

• 1. Set clear, measurable KPIs for all marketing initiatives
• 2. Implement tracking and attribution models to accurately measure campaign effectiveness
• 3. Optimize campaigns based on performance data to maximize ROI
• 4. Create detailed performance reports with actionable insights
• 5. Manage campaign budgets effectively to achieve maximum efficiency
• 6. Stay current with industry benchmarks and adjust strategies accordingly
  
  

Analytics & Reporting

• 1. Build comprehensive dashboards to track and visualize marketing performance
• 2. Provide regular reports on key metrics including traffic, conversions, CPA, ROAS, and LTV
• 3. Analyze user behavior and conversion funnels to identify optimization opportunities
• 4. Present performance data to stakeholders with clear insights and recommendations
• 5. Implement A/B and multivariate testing protocols to drive continuous improvement
  
  

Required Skills & Experience

• 1. 3+ years of experience in digital marketing with a focus on SEO and paid advertising
• 2. Proven track record of delivering successful digital marketing campaigns with demonstrable results
• 3. Deep knowledge of Google Ads, Facebook Ads Manager, and other paid media platforms
• 4. Strong understanding of SEO principles, tools, and best practices
• 5. Experience with analytics platforms (Google Analytics, Data Studio) and marketing automation tools
• 6. Proficiency in tracking and optimizing key performance metrics (CTR, CPC, CVR, ROAS)
• 7. Data-driven mindset with strong analytical and problem-solving abilities
• 8. Excellent communication skills for presenting complex data in an understandable way
• 9. Up-to-date knowledge of digital marketing trends and platform changes
  
  

Preferred Qualifications

• 1. Google Ads and/or Meta Blueprint certifications
• 2. Experience with additional advertising platforms (LinkedIn, TikTok, Twitter)
• 3. Knowledge of CRM systems and marketing automation tools
• 4. Experience with landing page optimization and conversion rate optimization
• 5. Familiarity with marketing attribution models and customer journey mapping
• 6. Understanding of basic HTML, CSS, and JavaScript
  
  

What Sets You Apart

• 1. Ability to demonstrate clear examples of campaigns you’ve optimized for performance
• 2. Experience managing substantial ad budgets with proven ROI
• 3. Portfolio of case studies showing before/after results of your marketing initiatives
• 4. Track record of improving organic search visibility for competitive keywords
  
  

What We Offer

• 1. Competitive compensation package with performance-based incentives
• 2. Opportunities for professional development and certifications
• 3. Collaborative work environment with a results-oriented culture
• 4. Chance to work on diverse and challenging marketing campaigns
• 5. Tools and resources needed to achieve marketing excellence
  
  

If you're passionate about data-driven marketing, have a proven track record of delivering measurable results, and thrive in a performance-focused environment, we want to hear from you!

Job Type: Full Time

Job Location: Chennai

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Efficienza, an emerging industrial smart automation solutions company having its business operations in Chennai India.

Address

Plot No:37, SSD Oil Mill Road (A.N. ELUMALAI SALAI), VGN Nagar, Iyyappanthangal, Chennai – 600 056,

Contact

• www.efficienza.in
• [email protected]
  
  

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