Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: New Delhi

🚀 We’re hiring a Digital Marketing Specialist!

Are you passionate about driving impactful paid campaigns, generating leads, decoding data, and staying ahead of the ever-evolving digital trends? We’re looking for a creative and performance-driven digital marketer to join our growing team! If you thrive in a fast-paced environment, love strategizing and executing across Meta and other paid platforms, —this role is for you.

Key Responsibilities

• Paid Marketing & Lead Generation

-Strategize, launch, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn, and other platforms to generate qualified leads and drive sales.

-Continuously monitor ROAS, CPL, CAC and other key metrics; pivot campaigns based on real-time data.

• Campaign Tracking & Analysis

-Set up and manage tags and triggers via Google Tag Manager (GTM).

-Use Google Analytics, Meta Pixel, and CRM integrations to track user journeys, lead flow, and conversions.

• Performance Reporting

-Create monthly and quarterly reports and provide insights based on campaign performance

• AI-Driven Digital Marketing

-Leverage AI tools and platforms to improve performance and productivity across key parameters

-Apply AI-based strategies in campaign design, content, and audience targeting.

• Cross-Team Collaboration

-Provide hands-on assistance to internal teams across departments on digital marketing initiatives

Strategy & Execution

-Collaborate with creative, content, and sales teams to design full-funnel paid marketing strategies that deliver results.

-Stay up to date with industry trends, platform updates, and algorithm changes.

• Live Streaming Support

-Coordinate and conduct Live sessions on social media using OBS (Open Broadcaster Software).

• SEO & Website Optimization

-Work on both on-page and off-page strategies to drive traffic and improve visibility.

Eligibility:

• Experience: 3–5 years in digital marketing with a proven focus on performance marketing and lead generation
• Paid Media Expertise: Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Experience with Amazon and/or Flipkart ads will be an added advantage.
• GTM & Analytics: Proficient in Google Tag Manager, GA4, and setting up accurate campaign tracking and event triggers
• Cross-functional Collaboration: Capable of supporting teams across creative, sales, and content on digital marketing initiatives
• Communication: Strong written and verbal skills with a collaborative and proactive mindset

About the company:

Founded in 2010, Tattva Creations is an integrated marketing agency providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals. Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach.