Google Ads Specialist

Job Title: Google Ads Manager — Performance Marketing Specialist

Location: Kaloor, Kochi, Kerala (On-site)

Company: BASH SDM — Digital Marketing Agency

About BASH SDM

BASH SDM is a performance marketing agency based in Kochi, Kerala, working with some of Kerala's leading brands including Veegaland Homes, Mahindra & Mahindra, and LPC Realty. We run large-scale Google Ads campaigns across Search, YouTube, Display, and Discovery — managing significant monthly ad budgets across 20+ active projects in real estate, automotive, and consumer brands.

The Role

We are looking for a sharp, detail-oriented Google Ads Specialist who knows the platform inside out and takes structural ownership of every campaign they run. This is not a junior role — you will be managing real budgets, real clients, and real consequences.

You will own the entire Google Ads operation at BASH SDM — from campaign architecture and keyword strategy to performance reporting and creative briefing.

What You Will Do

• Build, manage and optimise Google Search, YouTube, Display and Performance Max campaigns
• Maintain tight campaign hygiene — negative keyword lists, location targeting, device bid adjustments, ad scheduling
• Set up conversion tracking via Google Tag Manager and GA4 — properly
• Brief the creative team on what ad formats, hooks and landing pages are needed to improve performance
• Monitor campaigns daily — catch and fix issues before they become problems
• Scale budgets on winning campaigns and cut spend on underperformers quickly
• Prepare weekly performance reports with clear insights — not just numbers
• Use AI tools to improve efficiency — keyword research, ad copy generation, trend analysis
• Coordinate with Meta Ads team to align messaging and budget allocation across platforms

What We're Looking For

• 3–5 years of hands-on Google Ads experience — agency experience strongly preferred
• Certified in Google Ads (Search, Video, Display minimum)
• Strong understanding of campaign structure — match types, bidding strategies, quality score, ad rank
• Knows exactly why you never leave Display Network on in a Search campaign
• Experienced with YouTube TrueView, Bumper Ads, and YouTube Instant Reserve
• Comfortable with GA4, GTM, conversion tracking setup
• Uses negative keyword lists as a habit, not an afterthought
• Proficient with AI tools — ChatGPT, Gemini, or similar for campaign research and copy
• Strong analytical mindset — you read the data and act on it fast
• Bonus: Experience in real estate, automotive or high-ticket lead generation

What We Offer

• Work on large, high-visibility campaigns with serious budgets
• A fast-moving, creative agency environment
• Direct mentorship from the Founder
• Competitive salary based on experience
• Growth into a leadership role as the agency scales

To Apply

Send your CV, Google Ads account screenshots or performance samples, and a brief note on the most complex campaign structure you've built — to [email protected]