Digital Marketing Specialist -Social Media & Content

About the Job

Job Title: Digital Marketing Specialist – Social Media & Content

Employment Type: Full-time

Work Mode: Hybrid

Experience: 1–5 Years

Academik AI is looking for a creative and execution-focused Digital Marketing Specialist – Social Media & Content to drive our presence across digital and social platforms.

This role is ideal for individuals who are passionate about social media growth, content creation, short-form videos, and audience engagement, especially in the domains of AI, education, and digital learning platforms. The candidate will play a key role in building brand visibility, increasing engagement, and generating leads through platform-driven strategies.

Key Responsibilities

Social Media Management

• Manage and grow social media platforms including LinkedIn, Instagram, Facebook, Twitter, and YouTube
• Plan and execute daily/weekly content strategies aligned with business goals
• Monitor trends and create content based on trending topics and audience behavior
• Ensure consistent brand voice and presence across all platforms

Content Creation & Strategy

• Create engaging content including reels, short videos, carousels, and posts
• Develop content calendars and campaign plans
• Work on storytelling-based content for brand building and engagement
• Collaborate with video editors and designers for high-quality creatives

Performance & Growth

• Track engagement metrics such as reach, impressions, followers, and conversions
• Optimize content strategies based on performance insights
• Run and support paid campaigns for social media growth
• Drive organic growth through consistent and high-quality content

Branding & Campaign Execution

• Support marketing campaigns for courses, programs, and platform launches
• Create platform-specific campaigns to attract students and learners
• Build strong brand positioning in the education and AI space
• Execute creative campaigns to improve audience interaction and retention

Collaboration & Coordination

• Work closely with marketing, sales, and content teams
• Coordinate with on-screen presenters, editors, and designers
• Align social media strategies with overall business objectives
• Maintain content and campaign documentation

Skills & Experience

Social Media & Marketing

• 1–5 years of experience in social media marketing or digital marketing
• Strong understanding of platform algorithms and content strategies
• Experience managing multiple platforms and growing engagement
• Exposure to ed-tech, AI, or SaaS-based marketing is preferred

Content & Creativity

• Strong content ideation and storytelling ability
• Experience in creating short-form video content (Reels, Shorts)
• Basic knowledge of tools like Canva, CapCut, or Adobe tools

Analytics & Tools

• Ability to analyze performance metrics and improve strategies
• Familiarity with tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics
• Understanding of paid ads and boosting strategies

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Experience in startup or fast-paced environments
• Exposure to influencer marketing or content-driven growth
• Understanding of student engagement and learning funnels

What We Offer

• Opportunity to work on AI-driven education platforms
• Exposure to building a fast-growing ed-tech brand
• Performance-based growth and incentives
• Hybrid work flexibility
• Creative and dynamic work environment

Additional Personal Skills

• Creative mindset with strong execution ability
• High ownership and accountability
• Ability to manage multiple platforms simultaneously
• Adaptability to trends and changing algorithms
• Passion for content, branding, and digital growth