Digital Marketing Specialist

Actively Reviewing the Applications

Regional College of Management (RCM), Bhubaneswar

India, Bhubaneswar, Odisha Full-Time On-site

Posted 3 weeks ago • Apply by March 19, 2026

Job Description

Build and execute a national-level SEO strategy to rank the website on page #1 for high-intent keywords related to Courses, Admissions, Careers, Institutional authority terms.
Achieve top 3 rankings for competitive, non-branded keywords.
Responsible for Lead Technical SEO, Content SEO, Link-building through ethical, high-authority sources.
Own Google Search Console, GA4, Ahrefs/Semrush like a weapon—not a report.
Create a content ecosystem that positions the institution as:
A thought leader.
A trusted academic authority
A default choice for students & parents
Drive long-form, evergreen, high-ranking content: Blogs
Program pages
Pillar pages
Video + YouTube SEO
Ensure every page converts—not just ranks.
Own and scale Google Ads, Meta Ads, YouTube Ads with: Lowest possible CPL & Highest lead quality.
Build high-converting landing pages for admissions & inquiries.
Implement advanced tracking (events, funnels, attribution).
Build real-time dashboards for: Rankings ,Traffic , Leads ,Conversions , ROI .
Translate data into clear leadership insights, not vanity metrics.
Continuously optimize based on what moves rankings and revenue.
Build, mentor, and lead: SEO specialists, Content writers ,Performance marketers
Strengthen: Online reputation, Reviews & authority signals , Brand trust across Google & social platforms
Ensure brand consistency and premium positioning across all touchpoints.

MANDATORY PROFILE

3-5 years of deep digital marketing proven experience
Proven expertise on ranking highly competitive keywords in India
Mastery of: SEO (Technical + Content + Off page), Google Ads & performance funnels ,Analytics & CRO
Experience in education, large brands, portals, or high-competition industries preferred.
Obsessive about rankings, traffic, and growth
Thinks like a business owner, not an employee