Digital Marketing Specialist

Company Description

Nikita Media Services is a full-service branding and advertising agency based in Nagpur, India, with operations spanning Print Media, Digital Media, Radio, Outdoor Media, and all types of designing work. Since its inception in 1990, the agency has been recognized for its innovative and practical solutions in the field of communication and marketing. Accredited by the Indian Newspaper Society (INS) and the Audit Bureau of Circulations (ABC), Nikita Media has set industry benchmarks and built a reputation for excellence. The agency provides 360-degree advertising strategies tailored to meet diverse client needs, ensuring impactful branding and promotional outcomes.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Nagpur. The Digital Marketing Specialist will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive engagement. Day-to-day tasks include managing social media campaigns, analyzing web analytics, optimizing online marketing efforts, and creating effective communication strategies. The role involves close collaboration with internal teams to ensure consistent and impactful messaging across various digital platforms.

Qualifications

• Strong expertise in Social Media Marketing, Online Marketing, and Digital Marketing strategies
• Experience with Web Analytics tools and the ability to analyze and interpret data insights
• Excellent written and verbal Communication skills to engage effectively with audiences and stakeholders
• Knowledge in content creation and familiarity with branding principles
• Proficiency with marketing tools and platforms, such as Google Analytics, social media management tools, and SEO
• Analytical mindset and ability to measure key performance indicators (KPIs) for online campaigns
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Prior experience working in advertising or digital marketing roles is an advantage