Digital Marketing Specialist

Company Description

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Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Bhubaneshwar. The Digital Marketing Specialist will plan, execute, and evaluate online marketing campaigns, create strategies for social media, analyze web traffic and engagement, and enhance the company's digital presence. Additional responsibilities include SEO optimization, content planning, and fostering audience engagement through various digital platforms.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Social Media Marketing strategies
• Experience with Web Analytics and tracking tools
• Strong Communication skills to collaborate with teams and convey marketing strategies effectively
• A strong understanding of SEO, SEM, and content marketing practices
• Ability to analyze digital campaign performance and present actionable insights
• Relevant certifications in Digital Marketing are a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field