Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Kozhikode

Salary: Negotiable

Experience Required: Minimum 4 Years

Gender Preference: Any

Job Description:

We are seeking an experienced and result-driven Digital Marketing Specialist to join our team in Kozhikode. The ideal candidate should have strong expertise in lead generation, website management, and SEO optimization, with a proven ability to improve online presence and drive business growth.

Key Responsibilities:

• Develop and execute digital marketing strategies to generate quality leads
• Manage and optimize company website for performance, SEO, and user experience
• Plan and run campaigns through Google Ads, Meta Ads, email marketing, and other digital channels
• Perform on-page and off-page SEO activities to improve search rankings
• Monitor website traffic, conversions, and campaign performance using analytics tools
• Create landing pages and optimize funnels for lead generation
• Manage social media marketing and brand visibility initiatives
• Coordinate with designers, content creators, and sales teams for campaign success
• Prepare monthly performance reports with actionable insights

Requirements:

• Minimum 4 years of experience in digital marketing
• Strong experience in lead generation strategies
• Expertise in website management and SEO optimization
• Hands-on knowledge of Google Analytics, Search Console, Google Ads, and Meta Ads
• Understanding of CMS platforms such as WordPress or similar
• Good analytical, communication, and problem-solving skills
• Ability to work independently and achieve targets

Benefits:

• Competitive salary package
• Career growth opportunities
• Dynamic and professional work environment