Digital Marketing & Sales Associate

To drive enrollment for part-time diploma programs by managing end-to-end lead generation, nurturing prospects through native-language counseling, and building a digital community for migrant workers in Singapore.

• Ad Management: Set up and monitor Facebook, TikTok, and YouTube Lead Ads.
• Creative Iteration: Brief or create simple localized ad visuals/videos using tools like Canva or CapCut.
• A/B Testing: Test different hooks (e.g., “Salary Increase” vs. “Better Skills”) to lower the Cost Per Lead (CPL).

• The Human Touch: Call leads within 15 minutes of submission. Speaking to a prospect in their native Tamil or Bengali builds immediate trust.
• Lead Nurturing: Manage a WhatsApp Business account to send automated follow-ups, course brochures, and success story videos to undecided leads.

• Facebook Group Management: Manage a “Migrant Success SG” group by answering questions about life and work in Singapore, becoming a trusted advisor rather than just a salesperson.
• Viral Content Creation: Create 1-minute educational tips or “Little India Highlights” videos for TikTok/Reels to grow organic reach among the target demographic.

• Company Mapping: Identify construction and marine companies in Singapore and reach out to HR/foremen via LinkedIn or email to offer corporate training packages.
• Competitor Tracking: Monitor offerings from other private schools and adjust messaging accordingly.

• Ability to speak Tamil or Bengali fluently (required).
• Comfortable with sales calls and counselling prospects.
• Basic familiarity with social media platforms and digital tools (Facebook Ads, Canva, WhatsApp Business, etc.).
• Strong communication and relationship-building skills.
• Ability to work remotely and manage daily tasks independently.