Digital Marketing Manager

Actively Reviewing the Applications

Weekday AI (YC W21)

India, Haryana, Gurugram Full-Time On-site

Posted 2 days ago • Apply by June 3, 2026

Job Description

This role is for one of the Weekday's clients

Min Experience: 12 years

Location: Gurgaon

JobType: full-time

The Senior Marketing Manager will be responsible for the development and implementation of the marketing plan, campaign strategies, and execution across various channels including digital, web, social media, content, and demand generation. This position holds accountability for managing messaging, overseeing agency collaborations, executing campaigns through HubSpot, and optimizing performance to ensure that marketing efforts effectively contribute to pipeline development and business growth.

Requirements

Key Responsibilities

Marketing Strategy & Planning

Take charge of the annual and quarterly marketing plans, ensuring they are in line with business objectives
Guide the complete process of campaign planning and execution, overseeing everything from concept development and messaging to rollout and optimization
Guarantee that campaigns are cohesive across digital channels, including web, social media, content, and demand generation
Lead the strategy and application of HubSpot throughout campaigns, managing leads and reporting
Collaborate with agency teams to enhance campaigns in real-time and apply data-driven improvements

Messaging & Content Leadership

Ensure consistency in campaign messaging and narrative across all platforms
Create and implement content strategies that align with business objectives and messaging themes
Oversee the timelines for asset creation, deliverables, and manage expectations of stakeholders

Performance Tracking & Optimization

Track and assess campaign performance indicators such as MQLs, CTR, conversion rates, and engagement. Utilize performance data to drive optimization, inform decision-making, and adjust strategies as necessary
Provide reports on KPIs and suggest strategies to the leadership team

Agency & Execution Governance

Oversee and manage relationships with agency partners, establishing clear goals, timelines, and performance standards
Proactively identify and address risks, delays, or gaps in execution

Required Experience & Skills

12-15 years of experience in B2B marketing, ideally within technology or service-oriented organizations
Demonstrated experience managing marketing plans, integrated campaigns, and demand generation initiatives, preferably in the U.S. market
Extensive knowledge of HubSpot, including campaign management, workflows, lead nurturing, reporting, and attribution
Experience in enhancing performance optimization through data analysis
Strong capabilities in messaging, content creation, and narrative ownership
Proven expertise in managing agencies and collaborating with cross-functional stakeholders
A strategic mindset with a strong focus on execution and achieving results
Familiarity with design tools such as Canva and Adobe Illustrator is a plus

Skills

Hubspot

Canva

B2B Marketing