Digital Marketing Manager

📍 Job Type: Full-Time | Work from Office (6 Days Work Week) | Jawahar Nagar, Jaipur

👤 Reporting To: Founder – Aanchal Bhatia

🕒 Experience: 2–5 Years

We are a direct-to-consumer (D2C) women's ethnic wear brand dedicated to creating fashionable and confidence-boosting clothing for plus-size women across India.

Our journey began with a small 10x10-foot store and a vision to solve a problem that millions of women faced—finding fashionable clothing in their size. Today, we are a team of 50+ professionals serving over 5 lakh customers across India through our online and offline channels.

As we continue to scale, we are looking for a Digital Marketing Liaison who can ensure seamless coordination between the company and our digital marketing partners while keeping a close eye on campaign performance and business outcomes.

We are seeking a highly analytical, business-oriented, and execution-focused Marketing Manager to lead the marketing strategy for Meera’s in-house brands.

This role will be responsible for managing communication with our digital marketing agency, monitoring advertising performance, ensuring healthy ROAS and customer acquisition costs, and creating omni-channel marketing strategies that drive growth across both e-commerce and retail operations.

The ideal candidate understands both:

● Performance Marketing & Business Metrics

AND

● Brand Building & Omni-Channel Marketing

This is not a hands-on media buying role. Instead, the candidate will act as the bridge between management, creative teams, retail operations, e-commerce, CRM, and external marketing partners to ensure that all marketing activities contribute to business growth.

• Act as the primary point of contact between the company and digital marketing agencies.
• Monitor Meta, Google, and other paid advertising channels.
• Great Understanding of product catalogue & pushing the relevant products as per seasonality,
• Review campaign performance and ensure marketing budgets are utilized efficiently.
• Ensure achievement of key performance targets, including:
• ROAS
• CAC
• Conversion Rate
• Revenue Growth
• Customer Retention
• Customer Lifetime Value
• Provide strategic direction and feedback to agency partners.
• Identify opportunities to improve marketing efficiency and profitability.

• Develop and execute integrated marketing plans across:
• E-commerce Website
• Retail Stores
• Social Media
• WhatsApp & CRM
• Influencer Marketing
• Paid Advertising
• Ensure a seamless customer experience across all touchpoints.
• Align online campaigns with retail promotions, launches, and seasonal activities.
• Drive both online sales and offline store footfall.

• Plan and coordinate:
• Festive Campaigns
• Sale Campaigns
• New Collection Launches
• Store Activation Campaigns
• Customer Retention Initiatives
• Brand Awareness Campaigns
• Work closely with content, creative, retail, and e-commerce teams to ensure timely execution.

• Able to strategize the marketing of the particular quarter in detail as per the quarter revenue targets & achieve them.
• Ability to get detailed insights in product analytics. 
• Track and analyze:
• ROAS
• CAC
• CTR
• Conversion Rates
• Website Performance
• Revenue Contribution
• Store-Level Marketing Performance
• Prepare weekly and monthly performance reports.
• Present actionable insights and growth recommendations to management.
• Monitor customer acquisition and retention trends.

• Collaborate with:
• Creative Team
• Content Team
• E-commerce Team
• CRM Team
• Retail Operations Team
• Digital Marketing Agency
• Ensure all marketing initiatives are aligned with business objectives.
• Create accountability and maintain smooth execution across teams and partners.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in Digital Marketing, Marketing Coordination, Account Management, or Agency Management.
• Basic understanding of:
• Meta Ads
• Google Ads
• E-commerce Marketing
• Marketing Metrics & Reporting
• Strong communication and stakeholder management skills.
• Excellent organizational and follow-up abilities.
• Comfortable working with reports, spreadsheets, and dashboards.
• High attention to detail and accountability.

Success will be measured by:

✔ Smooth agency communication and coordination

✔ Timely campaign execution

✔ Accurate and actionable reporting

✔ Achievement of marketing performance targets through effective oversight

✔ Strong alignment between business objectives and agency activities

✔ Effective cross-functional collaboration

This position is essentially a Digital Marketing Account Manager (Internal)—someone who ensures that agencies and internal teams stay aligned and accountable while management remains informed of marketing performance.

• Google Form: Fill in the Job Application Form - https://forms.gle/gvWjKcAU6beWCvhD7
• Initial Screening: Phone interview with HR.
• First Round: Virtual or in-person interview with the hiring manager.
• Second Round: Skills assessment and interview with the Design team.
• Final Round: Interview with senior management.