Digital Marketing Manager

Job Title: Digital Marketing Manager

Company: Teks Academy

Experience: 6–10 Years

Employment Type: Full-Time

Location: Hyderabad

Role Overview

We are looking for a Digital Marketing Manager to lead and scale digital marketing across multiple InfozIT products and group companies. This role requires a strategic thinker who can balance brand building, performance marketing, and team management, while ensuring measurable business impact.

Key Responsibilities

Strategy & Planning

• Define and execute end-to-end digital marketing strategy for multiple products and companies.
• Create quarterly and annual marketing plans aligned with revenue and growth targets.
• Own budget planning, allocation, and ROI tracking across channels.

Performance & Lead Generation

• Oversee performance marketing across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Ensure consistent flow of high-quality leads, demos, and conversions.
• Monitor and optimize CPA, CAC, ROAS, and funnel performance across accounts.

Brand, Content & Growth

• Lead brand positioning, messaging, and digital presence.
• Work with content and design teams on:

o Website & landing pages

o Blogs, case studies, email campaigns

o Social media & video content

• Drive organic growth (SEO, content, social) along with paid channels.

Analytics & Reporting

• Set up and monitor tracking, analytics, and dashboards (GA4, GTM, Looker Studio).
• Provide weekly and monthly performance reports with insights and action plans.
• Use data to guide decision-making and optimization.

Team & Stakeholder Management

• Manage and mentor performance marketers, content creators, and designers.
• Coordinate with sales, product, and leadership teams across companies.
• Manage external agencies and vendors, if required.

Required Skills & Qualifications

• 6–10 years of experience in digital marketing, with leadership exposure.
• Strong hands-on knowledge of performance marketing (Google, Meta, LinkedIn).
• Proven experience managing multiple brands/products simultaneously.
• Solid understanding of SEO, content marketing, email marketing, and automation.
• Experience with CRM integrations and lead-to-revenue tracking.
• Proficiency in GA4, GTM, Looker Studio, and marketing tools.
• Strong people management and communication skills.
• Strategic mindset with strong execution capabilities.

Good to Have

• Experience in EdTech, SaaS, B2B, or Product companies.
• Exposure to AI-driven marketing tools and automation.
• Experience scaling marketing teams from early to growth stage.