Digital Marketing Manager

Digital Marketing Manager

APRN WORLD LLC (ANCC-Accredited | ISO-Certified Global Continuing Education Provider)

Location: India (Remote)

Job Type: Full-Time

Compensation: ₹30,000–₹70,000 INR per month (based on experience & expertise) + Quarterly Performance-Based Bonus

Overview

APRN WORLD LLC is a globally recognized leader in advanced nursing and APRN continuing education, serving clinicians across the U.S., Middle East, Asia-Pacific, and beyond. We are seeking a highly skilled Digital Marketing Manager based in India with a proven track record in driving measurable growth, executing multi-channel strategies, and elevating brand presence for global markets.

This role is ideal for an experienced, metrics-driven marketing professional capable of scaling campaigns, optimizing SEO/SEM, managing cross-platform content, and driving meaningful results in a fast-growing CE organization.

Only experienced candidates (minimum 5 years) will be considered.

Key Responsibilities

• Develop and execute global, multi-channel digital marketing strategies across social media, SEO/SEM, email marketing, PPC, display ads, and organic content.
• Manage APRN WORLD’s presence on Facebook, Instagram, LinkedIn, YouTube, and region-specific channels.
• Lead advanced SEO initiatives including keyword strategy, on-page/off-page optimization, link-building, and technical SEO.
• Plan and deliver high-performing advertising campaigns via Google Ads, Meta Ads, and LinkedIn Ads, ensuring measurable ROI.
• Create compelling content assets including graphics, infographics, landing pages, animated visuals, and short-form videos.
• Conduct analytics-driven decision-making using Google Analytics, Search Console, Tag Manager, and performance dashboards.
• Support global marketing for CE programs, textbooks, simulation modules, and specialty clinical courses.
• Collaborate with internal teams (Education, Tech, Operations, Creative) to maintain brand consistency and elevate global positioning.
• Manage A/B testing, conversion optimization, and audience segmentation workflows.

Minimum Qualifications

• 5+ years of digital marketing experience from a reputable firm (preferably healthcare, ed-tech, e-learning, or professional education).
• Strong expertise in SEO, SEM, PPC, and campaign optimization.
• Proven track record of achieving measurable results in traffic, conversions, and ROI.
• Proficiency in content creation and graphic design tools (Adobe Suite, Canva, or equivalent).
• Ability to manage multiple channels, campaigns, deadlines, and cross-functional collaborations.
• Strong English communication skills (written and verbal).
• Ability to translate complex clinical/technical content into effective marketing messaging.

Preferred Qualifications

• Experience marketing clinical education, healthcare products, or global CE/CPD programs.
• Familiarity with Amazon KDP optimizations, LMS ecosystems, and e-learning funnels.
• Experience with CRM/automation tools (HubSpot, Zoho, or equivalent).
• Ability to work occasional U.S.-aligned hours for team meetings or launches.

Compensation & Performance

• Monthly Salary: ₹30,000–₹70,000 INR (commensurate with experience and capability).
• Quarterly bonus tied to clear KPIs (lead generation, conversion metrics, campaign performance, revenue contribution).
• Opportunities for growth within an expanding global CE organization.

About APRN WORLD

APRN WORLD LLC is a U.S.-based, ANCC-accredited, ISO-certified global provider of continuing education for nurses, APRNs, and allied health professionals. Our offerings include advanced clinical modules, simulation-based learning, cardiac-care publications, and high-impact CE content and onboarding services to health care professionals internationally.

Job Type: Full-time

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

• Work from home

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Required)

Language:

• English (Preferred)

Location:

• Kerala (Preferred)

Work Location: Remote