Digital Marketing Manager

Company Description

Founded in 2001 and accredited with an A+ Grade by NAAC, Aditya Institute of Technology and Management (AITAM) has over two decades of experience in delivering excellence in technical and professional education. As a trusted institution approved by AICTE, AITAM is dedicated to nurturing well-rounded and independent individuals, fostering a supportive environment for learning, growth, and innovation. Located in Srikakulam, AITAM offers diverse programs including B.Tech, M.Tech, MBA, MCA, BCA, BBA, and Diplomas, across varied branches such as CSE, IT, Cyber Security, ECE, EEE, Mechanical, and Civil Engineering. The institute focuses on academic rigor, industry integration, and preparing students to become future engineers, tech leaders, and entrepreneurs.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Tekkali of Srikakulam. The Digital Marketing Manager will be responsible for overseeing digital marketing campaigns, managing social media platforms, developing strategies to enhance lead generation, and tracking online marketing metrics using web analytics tools. This role involves continual analysis of marketing data, optimization of efforts to boost engagement, and collaborating with stakeholders to align marketing initiatives with organizational goals.

Qualifications

• Proficiency in Digital Marketing strategies and implementation
• Experience and skill in Social Media Marketing and Lead Generation techniques
• Knowledge of Web Analytics and expertise in tracking and analyzing metrics for campaign effectiveness
• Strong understanding of Marketing fundamentals and their application in digital platforms
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field preferred
• Prior experience in the education industry or similar sectors is an added advantage