Digital Marketing Manager

Company Description

AP SWITCHES is committed to manufacturing high-quality electrical switches, wires, fans, and accessories at competitive prices and sell these from our factory outlets in different locations. we are Known for reliability and excellence in engineering, we strive to deliver superior products that meet diverse customer needs. Our mission is to enhance the safety and functionality of electrical components in homes and businesses. AP SWITCHES prides itself on combining premium craftsmanship with affordability for customers across the market.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Bawana head office. The Digital Marketing Manager will be responsible for overseeing and executing online marketing strategies, managing social media campaigns, whatsapp marketing, email marketing and analyzing web data for performance optimization, and generating leads to drive business growth. Additional responsibilities include collaborating with the marketing team to align digital efforts with overall marketing strategies and ensuring consistent brand messaging across digital platforms.

Qualifications

• Digital Marketing and Web Analytics expertise, with a data-driven approach to campaign optimization and audience segmentation
• Proven experience in Social Media Marketing and Lead Generation to drive engagement and increase customer acquisition
• Strong Marketing skills and experience in creating and implementing successful promotional strategies
• Ability to analyze trends and metrics to inform strategic decisions
• Excellent communication, organizational, and project management abilities
• Experience with marketing tools, platforms, and analytics software
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the electrical or manufacturing industry is a plus