Digital Marketing Executive

Job Title: Digital Marketing - Executive
Location: Chennai – T.Nagar (Work from Office)
Experience: 2 - 3 Years of Experience

Company Overview
PurplePond is a customer-centric, principle-oriented company committed to delivering comprehensive 360-degree financial planning solutions. We specialize in helping individuals and organizations achieve their financial goals through strategic, well-researched, and ethical financial planning.

Job Description
We are seeking a proactive and creative Digital Marketing Executive to plan, execute, and optimize digital marketing initiatives across multiple online channels. The role involves hands-on execution, performance analysis, and collaboration with cross-functional teams to strengthen brand presence and drive business growth.

Key Responsibilities

• Manage and grow social media platforms including Instagram, LinkedIn, Facebook, YouTube and others
• Manage and optimize Google Business Profile listings to improve local search visibility, customer engagement, and lead generation.
• Create, schedule, and publish engaging content such as posts, reels, articles, and campaigns
• Plan, execute, and optimize email marketing campaigns
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Insights, and other analytics platforms.
• Conduct market research, audience analysis, and competitor bench marking
• Update and optimize website content for engagement and basic SEO best practices
• Plan, execute, and monitor paid advertising campaigns (Google Ads, Meta Ads)
• Collaborate with design and content teams to maintain brand consistency
• Track KPIs and prepare regular performance reports with actionable insights
  

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Candidates with 2 -3 years of experience
• Strong understanding of digital marketing concepts and best practices
• Hands-on experience with social media platforms and content trends
• Good written and verbal communication skills
• Creative mindset with strong attention to detail
• Ability to manage multiple tasks and meet deadlines
• Self-motivated, proactive, and eager to learn
  

Preferred Skills

• Working knowledge of Google Ads and Meta Ads Manager
• Experience with design tools such as Canva
• Advanced understanding of SEO, content marketing, and branding.
• Familiarity with email marketing tools and CRM platforms
  

What You’ll Gain

• Opportunity to work on real-world, performance-driven marketing campaigns
• Exposure to financial services marketing and brand building
• Mentorship and professional growth within a structured organization
• Long-term career development opportunities in digital marketing
  

Application Process
Share the CV detailing the work experience to [email protected]