Digital Marketing Executive

J.K. Fenner (India) Limited is looking for a Digital Marketing Executive - Marketing & Corporate Communications Function based out in Chennai.

Who we are

JK Fenner (India) Limited, a part of the renowned 140‑year‑old JK Organisation, carries a proud legacy of over 70 years in delivering high‑quality engineering and mobility solutions. The company is a trusted partner to leading OEMs and customers across automotive, industrial, infrastructure, railways, defence, and emerging mobility sectors.

JK Fenner operates through a diverse portfolio of business verticals, including Industrial Solutions, Industrial Drives & Automation, Automotive OE, Auto Aftermarket, Electric Vehicle (EV) Solutions, Railway Solutions, Defence Solutions, and Advanced Technology. Its product offerings span power transmission belts, sealing and fluid transfer systems, automation drives, moulded rubber components, EV drivetrain systems, railway assemblies, defence‑grade technologies, and lightweight engineering solutions.

Backed by robust R&D capabilities, advanced manufacturing infrastructure, and a strong pan‑India distribution network, JK Fenner combines engineering excellence with customer‑centric innovation. The company is deeply committed to quality, sustainability, and operational excellence across all its businesses.

JK Fenner fosters a culture of trust, ownership, and continuous learning, empowering its people to build meaningful careers while creating long‑term value for customers, partners, and stakeholders. To learn more, visit: https://jkfenner.com/

Accelerate your career with JK Fenner.

Position Details

Job Title : Digital Marketing Executive

Department: Marketing & Corporate Communications

Location : Chennai

Education: Bachelor’s degree in Marketing, Mass Communication, Business, or related field.

Experience: 1–3 years of experience in digital marketing (Freshers with strong skills may also apply).

Certifications: Digital Marketing/SEO (Google, Meta, HubSpot) will be an added advantage.

Reporting to: Digital Marketing Manager / Head of Marketing

Job Description:

Role Overview

The Digital Marketing Executive will support the planning, execution, and optimization of JK Fenner’s digital marketing initiatives across multiple platforms. This role involves managing website updates, executing SEO/Chatbot strategies, running digital campaigns, and coordinating digital content for global and domestic markets. The ideal candidate should be digitally savvy, analytical, and capable of translating marketing strategies into effective online communication.

Key Responsibilities

1. Website & Digital Platform Management

• Assist in website revamp and ongoing content updates.
• Coordinate with internal teams and agencies for timely web page uploads and improvements.
• Support deployment and testing of Chatbot / AEO solutions.

2. SEO & Performance Optimization

• Implement on‑page and off‑page SEO activities to improve search visibility.
• Track keyword rankings, website health, and page performance.
• Support schema implementation, metadata, and SEO‑friendly content updates.

3. Social Media & Content Distribution

• Execute the social media strategy across LinkedIn, Facebook, Instagram, and YouTube.
• Coordinate with content teams to ensure timely posting of reels, posts, videos, and product highlights.
• Manage WhatsApp broadcast campaigns for dealer and customer engagement.

4. Digital Campaigns

• Assist in planning and executing global product visibility campaigns for exports.
• Support lead generation campaigns including landing page setup, ad creatives, and performance tracking.
• Work with agencies to run Google Ads, Meta Ads, and industry‑specific promotional campaigns.

5. Email & Automation

• Execute email marketing campaigns including database segmentation, scheduling, and reporting.
• Assist in newsletter distribution and corporate communication updates.

6. Digital Analytics & Reporting

• Track and report performance for website, campaigns, and social media using:
• Google Analytics
• Search Console
• Social media analytics tools
• Provide weekly/monthly dashboards and insights for optimization.

7. Global Data & Catalogue Coordination

• Coordinate with agency partners for ACES/PIES catalogue formatting and updates.
• Ensure accurate product mapping and metadata for export catalogues.

Key Skills & Competencies:

• Strong understanding of digital marketing fundamentals.
• Basic knowledge of SEO, analytics, keyword tools, and content publishing.
• Familiarity with social media scheduling tools (Buffer, Hootsuite, etc.).
• Hands‑on experience with email marketing tools (Mailchimp, HubSpot, Zoho).
• Good communication and coordination skills.
• Ability to multitask and work with cross‑functional teams.

At JK Fenner, we believe in fostering a culture of innovation, teamwork and excellence. If you are passionate about automotive sales, key account management, and business development, we invite you to be part of our success story!