Digital Marketing Executive

Company Description

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Role Description

This is a full-time on-site role for a Digital Marketing Executive based in Bhubaneswar. The responsibilities include planning and executing marketing strategies, managing social media campaigns, analyzing web performance metrics, and creating high-quality web content. The role also involves monitoring market trends and employing innovative techniques to enhance audience engagement and achieve business goals.

Qualifications

• Proficiency in Marketing and Communication skills, with an ability to develop and execute effective strategies.
• Expertise in Social Media Marketing, including campaign management and audience engagement.
• Strong Web Content Writing capabilities to create compelling and relevant digital content.
• Experience in utilizing Web Analytics tools to track and improve online performance metrics.
• Strong problem-solving skills and the ability to work collaboratively with diverse teams.
• Knowledge of SEO and digital advertising platforms is a plus.
• Bachelor’s degree in Marketing, Communications, or a relevant field is preferred.
• Familiar with Marketing tools ( Google Ads, Meta Ads, etc)
• Strong knowledge of SEO/ SEM, Google Ads, and Social media marketing.