Media Marketing Manager

Job Title: Media Marketing- Manager

Key Responsibilities:

Awareness & Media Spends:

• Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns.
• Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI.

Performance Marketing Optimization:

• Analyse performance data to refine marketing strategies and enhance campaign effectiveness.
• Utilize A/B testing and other methods to improve conversion rates and customer engagement.

Content Strategy & Reporting:

• Create and oversee a content marketing strategy that aligns with business goals.
• Prepare detailed reports on content performance, providing insights and recommendations for improvement.

Integrated Marketing Planning & Coordination:

• Collaborate with cross-functional teams to ensure cohesive marketing campaigns.
• Plan and coordinate integrated marketing initiatives that align with overall business strategy.

Geo X Spends:

• Manage geo-targeted advertising efforts to maximize local market engagement and growth.
• Analyse regional performance metrics to optimize spending and marketing effectiveness.

CRM Strategy:

• Develop and implement CRM strategies to enhance customer retention and loyalty.
• Oversee the management of customer data and segmentation for targeted marketing efforts.

Ad hoc Media & Strategic Projects:

• Lead special projects and initiatives that require strategic marketing insights and execution.
• Collaborate with external partners and agencies for campaign execution and media buying.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in marketing, with a focus on performance marketing and media management.
• Proven track record of successful campaign management and optimization.
• Strong analytical skills and proficiency in marketing analytics tools.