Digital Marketing Executive

Company Description

AURA Advertising Agency is a full-service advertising agency dedicated to tailoring creative and strategic solutions that help brands stand out in a competitive market. We specialize in designing customized campaigns across various platforms to connect businesses with their target audience effectively. From branding and activation to digital marketing and media buying, our services encompass the entire spectrum of marketing needs. Located in Jamshedpur, we also excel in market research to provide insights into competitive landscapes. Our unique offerings include train branding, LED wall branding at railway stations, and other innovative marketing solutions.

Role Description

This is a full-time, on-site role based in Jamshedpur for a Digital Marketing Executive. The responsibilities include creating, implementing, and optimizing digital marketing campaigns, managing social media platforms, crafting engaging web content, and analyzing performance metrics via web analytics to improve outcomes. The candidate will collaborate with internal and external teams to ensure brand alignment and execute creative strategies effectively.

Qualifications

• Proficiency in Marketing and Social Media Marketing to build and manage effective campaigns across multiple platforms
• Strong Communication and Web Content Writing skills to create engaging and impactful marketing messages
• Experience with Web Analytics to track and improve campaign performance
• A results-driven mindset with excellent organizational and time-management skills
• Familiarity with branding strategies and creative media planning is a plus
• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred