Digital Marketing & Sales Officer

Company Description

U-Turn4Nature is a homemade natural food company that supports rural women through Self-Help Groups (SHGs), fostering their economic independence and well-being. Through partnerships with SHGs, Women Farmer Producer Organizations (FPOs), and Cooperatives under national livelihood missions, the company promotes sustainable practices and community development. By creating high-quality, natural food products, the company showcases the skills of rural women while preserving the diversity of regional cuisines. U-Turn4Nature also emphasizes fair compensation and a sustainable supply chain, creating a positive impact on both local communities and the environment. Located in the Tehri Garhwal district, U-Turn4Nature stands as a symbol of resilience, ethical practices, and cultural celebration.

Role Description

• Plan and execute online marketing campaigns for product promotion and brand awareness.
• Manage website traffic, SEO, Google Business Profile, and lead generation activities.
• Run paid ads on Google Ads, Meta Ads, and other digital platforms.
• Handle email marketing, WhatsApp campaigns, and remarketing campaigns.
• Coordinate content creation for banners, blogs, videos, and product promotions.
• Improve online visibility and conversions.

• Manage Meta Facebook, Meta Instagram, LinkedIn LinkedIn, YouTube YouTube, and WhatsApp Business promotions.
• Create reels, posts, product launches, festive offers, and engagement campaigns.
• Grow followers, inquiries, and customer engagement.

• Generate D2C and B2C sales through digital channels.
• Convert online leads into confirmed orders.
• Contact retailers, distributors, corporate buyers, gift buyers, and institutions.
• Build reseller / dealer / channel partner network.
• Achieve monthly revenue and order targets.

• Upload and manage products on website / marketplaces.
• Optimize listings, pricing, keywords, and product descriptions.
• Monitor reviews and customer feedback.

• Track ROI of campaigns, CPL, conversions, traffic, and sales.
• Maintain daily reports for leads, inquiries, and sales closures.
• Suggest growth strategies based on analytics.

• Digital marketing knowledge (SEO, Ads, Lead Generation)
• Strong sales and negotiation skills
• Graphic tools knowledge: Canva / Adobe Photoshop
• Excel / CRM handling
• Good communication in Hindi & English
• Target-driven and self-motivated

• Graduate / MBA / BBA / Marketing preferred
• 1–4 years experience in Digital Marketing / Sales

• ₹22,000 – ₹40,000 + Incentives + TA/DA + Performance Bonus