Digital Growth & Marketing Fresher

Company Description Routo is a hyperlocal commerce and quick delivery platform that connects customers with trusted local businesses across Surat. The company helps bakeries, grocery stores, cosmetic shops, pharmacies, and other neighborhood businesses reach more customers through technology and fast delivery services. Currently serving Katargam, Varachha, and Mota Varachha, Routo focuses on empowering local merchants while making everyday shopping faster and more convenient. By combining digital tools, reliable logistics, and strong partnerships with local stores, Routo aims to build the future of local commerce. More information is available at https://routohere.com.
Role Description The Digital Growth & Marketing Fresher will support the planning and execution of digital marketing initiatives to drive user acquisition and engagement for Routo. This is a full-time, on-site role based in the Greater Surat Area, working closely with the marketing and operations teams. Day-to-day responsibilities include assisting in developing and implementing digital campaigns, monitoring performance metrics, and contributing ideas for growth experiments. The role involves creating basic marketing content for online channels, helping manage social media and promotional activities, and coordinating with internal stakeholders to ensure campaigns run smoothly. The fresher will also help conduct market research on local businesses and customer behavior to inform strategy.
Qualifications

• Strong Analytical Skills to interpret campaign data, track KPIs, and support data-driven decision-making.
• Effective Communication skills to collaborate with internal teams and interact professionally with local business partners.
• Knowledge of Digital Strategy and Digital Marketing, including social media, online promotions, and basic performance tracking.
• Basic Project Management abilities to organize tasks, meet deadlines, and support the execution of marketing initiatives.
• Interest in hyperlocal commerce and willingness to learn modern growth and marketing practices.
• Comfort with using digital tools such as spreadsheets, presentation software, and social media management platforms.
• Bachelor’s degree or ongoing studies in Marketing, Business, Communications, or a related field preferred.
• Ability to work on-site in the Greater Surat Area and adapt to a fast-paced startup environment.