Demand Generation Manager
Actively Reviewing the ApplicationsLepton Software
India, Haryana, Gurugram
Full-Time
On-site
Posted 5 hours ago
•
Apply by June 8, 2026
Job Description
Key Responsibilities
Demand Generation & Pipeline Growth
- Develop and execute multi-channel demand generation strategies to drive MQLs and SQLs.
- Design and run LinkedIn Ads, Google Ads, and retargeting campaigns targeting telecom and enterprise buyers.
- Build targeted Account Based Marketing (ABM) campaigns for strategic enterprise accounts.
Lead Funnel Optimization
- Design high-converting landing pages, gated assets, and campaign funnels.
- Optimize conversion rates across the website and campaign landing pages.
- Work closely with sales to improve MQL → SQL conversion.
Marketing Automation & CRM
- Manage marketing automation workflows (HubSpot / Zoho / Salesforce).
- Build email nurture sequences for lead nurturing.
- Maintain lead scoring and attribution models.
Performance & Analytics
- Track campaign performance metrics such as CPL, conversion rate, pipeline contribution.
- Continuously optimize campaigns based on data insights.
Skills & Experience
- 5–8 years experience in B2B demand generation or growth marketing
- Strong experience with LinkedIn Ads, Google Ads, and ABM campaigns
- Hands-on experience with marketing automation and CRM tools
- Experience in SaaS / telecom / enterprise technology marketing
- Strong analytical mindset with performance marketing expertise
Success Metrics
- Monthly qualified leads generated
- Pipeline contribution from marketing campaigns
- Cost per lead and conversion improvement
- Growth in enterprise account engagement
Required Skills
Sales
Salesforce
Automation Workflows
Google Ads
Automation
HubSpot
SQL
Zoho
Performance Metrics
Lead Scoring
Marketing Automation
CRM Tools
LinkedIn
CRM
Analytics
Sequences
Performance Marketing
LinkedIn Ads
Attribution
Funnels
Attribution models
Demand Generation
Data insights
Demand
Multi-channel
Landing pages
Marketing Campaigns
Analytical Mindset
Funnel Optimization
Retargeting
Conversion Rate
Lead Nurturing
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