Creative Strategist

About the Role (Confidential)

A high-growth D2C wellness brand is looking for a Creative Strategist to own brand storytelling and content strategy across social media, performance marketing, website, and product launches. This role sits at the intersection of brand, content, and performance, translating science-backed wellness narratives into clear, scalable creative frameworks.

Key Responsibilities

• Lead end-to-end creative and brand strategy

• Build content pillars, messaging frameworks, and storytelling formats

• Translate product and ingredient science into credible, consumer-friendly narratives

• Own visual and tonal consistency across all touchpoints

• Lead and mentor a team of copywriters, content creators, designers, and agency partners

• Work closely with performance marketing to drive trust-led growth

Ideal Profile

• 5–6 years in creative strategy / brand roles within D2C

• Strong visual sensibility and structured thinking

• Experience in wellness, health, beauty, or lifestyle preferred