Creative Marketing Lead

Job Overview

We are looking for a highly creative and strategic Creative Marketing Lead to join our digital marketing agency. This role is responsible for developing innovative marketing strategies, campaign ideas, and creative concepts that help our clients stand out in competitive markets.

The ideal candidate will bridge the gap between marketing strategy and creative execution, helping our team transform technical digital marketing expertise into high-performing campaigns, viral ideas, and impactful brand storytelling.

• Develop creative marketing strategies for clients across different industries.
• Plan and conceptualize high-impact marketing campaigns for digital platforms.
• Identify trending marketing opportunities, formats, and campaign styles.
• Work closely with performance marketing teams to align creative strategies with campaign goals.

• Create unique campaign concepts and big marketing ideas for brands.
• Develop creative directions for advertisements, including social media ads, reels, and video campaigns.
• Brainstorm and propose innovative campaign formats that drive engagement and conversions.

• Write or supervise the creation of ad scripts, storytelling formats, and creative content ideas.
• Develop hooks, ad angles, and messaging strategies for campaigns.
• Guide content teams in producing compelling brand narratives.

• Stay updated with the latest marketing trends, viral campaigns, and digital culture.
• Analyze competitor marketing strategies and identify opportunities for clients.
• Bring fresh campaign formats inspired by global brands and emerging platforms.

• Participate in client strategy meetings and present creative campaign ideas.
• Translate client business objectives into effective marketing narratives and campaigns.
• Provide marketing insights that strengthen the agency’s strategic offerings.

• Work closely with designers, video editors, content creators, and ad managers.
• Lead brainstorming sessions for new campaigns and content directions.
• Guide the creative team to maintain high-quality marketing output.

• Strong understanding of modern digital marketing and brand storytelling
• Experience in creative campaign development
• Excellent copywriting and scriptwriting skills
• Ability to identify viral content opportunities
• Knowledge of social media platforms, ad formats, and consumer psychology
• Strong research and trend analysis capability
• Excellent presentation and communication skills
• Ability to think strategically and creatively at the same time

• 3+ years in creative marketing, brand strategy, or advertising
• Experience working in digital marketing agencies or advertising agencies
• Proven experience creating successful marketing campaigns

• Highly creative thinker
• Strategic mindset
• Strong storytelling ability
• Passion for marketing trends and pop culture
• Ability to turn simple ideas into powerful campaigns