Copywriter

Job Title: Copywriter

Experience: 2-3 years

Type: Full time, On-site

About the role- Copywriter About the Role We’re looking for a creative, trend-aware, Copywriter/Content Writer who loves storytelling, understands digital culture, and knows how to create content that connects with people.

Key Responsibilities

• Write creative and engaging copy for social media posts, captions, campaigns, advertisements, and overall brand communication.
• Develop scripts for reels, videos, promotional shoots, and other digital content.
• Collaborate with the creative and design teams to plan and execute social media content calendars.
• Stay updated with the latest social media trends, platform updates, memes, and emerging content formats.
• Use AI tools such as ChatGPT, Gemini, Claude, and other content platforms to enhance creativity, productivity, and content quality.
• Ensure all content aligns with the brand's voice, tone, and marketing objectives.

Requirements

• 1–2 years of experience in Copywriting, Content Writing, or a similar role (agency experience is preferred).
• Strong creative thinking, storytelling, and conceptualization skills.
• Good understanding of social media platforms, including Instagram, Facebook, YouTube, and LinkedIn.
• Hands-on experience with AI tools such as ChatGPT, Gemini, Claude, or similar writing assistants.
• Proficiency in English, Hindi, and Punjabi (written and verbal).
• Strong understanding of internet culture, viral content, trends, and audience behavior.
• Excellent communication skills and the ability to collaborate effectively with cross-functional creative teams.