Content/Editorial Strategist Lead

As the Content or Editorial Lead at Effora, you’ll be pivotal in elevating the consumer’s journey - telling brand stories through the right tone, timing, and formats across all touchpoints. You’ll help shape how customers see and interact with Effora in both physical and digital interfaces, making the brand culturally resonant and commercially compelling.

Key Responsibilities:

• Lead editorial-led commerce experiences by collaborating closely with Brand Experience, Studio, UX/UI, and design teams
• Own content quality and maintain brand voice - from short‑form copy to trend-led storytelling, ensuring personality, clarity, and brand alignment from packaging to branding.
• Innovate content experiences - launch new formats, experiment with trend narratives, integrate cultural storytelling to make eyewear engaging and contextually relevant across consumer touchpoints
• Collaborate cross-functionally with CRM, performance marketing, UI/UX, merchandising, packaging, and catalog teams to align campaigns and consumer journeys to content needs
• Analyse performance metrics (CTR, conversion, engagement) to refine content strategy and spot areas for improvement; lead experiments and A/B tests to optimize copy and UX copy flow
• Project and stakeholder management - manage multiple briefs; coordinate with external partners and agencies; maintain timelines and ensure delivery of high‑impact content assets

Qualifications:

• Experience: 5–7 years in editorial, content, or ecommerce with exposure to Beauty or lifestyle branding; some roles specify ~2–5 years
• Education: Bachelor’s in Journalism, Literature, Communication, or Marketing; Master’s preferred (especially in communications/business disciplines)
• Strong writing ability-witty, concise beauty/brand copy for various formats
• Brand‑led thinking with strategic storytelling mindset
• Personality traits: hands‑on problem‑solver; highly collaborative project manager; customer‑centric with ability to prototype quickly and iterate
• Additional experience: familiarity with performance marketing, CRM campaigns, Omni channel retail, multilingual markets is a plus