Content Writer

Company: Axiom Landbase Pvt. Ltd.

Location: Gurugram, Haryana

Employment Type: Full-Time (Work from Office)

Experience: 1–2 Years

Company Description Axiom Landbase Pvt Ltd is India’s trusted and rapidly growing real estate retailer, established in 2006 to deliver transparent, end-to-end property solutions. Headquartered in Gurgaon with a proposed network of more than five offices across Delhi/NCR, Axiom serves diverse residential and commercial real estate needs. The company is known for its ethical, customer-oriented approach and strong focus on integrity, trust, and long-term client relationships. Axiom leverages modern technologies and value-added services such as legal consultation, transaction coordination, documentation, and home loan assistance to provide one-stop solutions. Its commitment to excellence and fairness shapes every client interaction and transaction.

Job Description – Content Writer (Real Estate)

Position Overview

We are seeking a passionate and creative Content Writer to join our Marketing Team. The ideal candidate will be responsible for creating compelling, informative, and SEO-friendly content that strengthens our brand presence, generates quality leads, and engages potential homebuyers and investors.

Key Responsibilities

• Create engaging content for property listings, project descriptions, brochures, and company profiles.
• Write SEO-optimized blogs, articles, and website content focused on real estate, investment opportunities, and market trends.
• Develop compelling copy for social media platforms, digital advertisements, email campaigns, and WhatsApp marketing.
• Prepare scripts for property walkthrough videos, promotional reels, and YouTube content.
• Research developers, projects, locations, pricing, amenities, and market updates to create accurate and valuable content.
• Collaborate with the Sales, Digital Marketing, and Design teams to execute marketing campaigns.
• Ensure consistency in brand messaging across all communication channels.
• Proofread and edit content for grammar, clarity, tone, and accuracy.
• Stay updated with the latest real estate market trends and competitor activities.

Required Skills

• Excellent written and verbal communication skills in English and Hindi.
• Strong creative writing, copywriting, and storytelling abilities.
• Good understanding of SEO, keyword research, and content optimization.
• Ability to simplify complex real estate information into customer-friendly content.
• Experience with AI tools such as ChatGPT or Gemini for content ideation and productivity.
• Familiarity with WordPress, Google Docs, and Microsoft Office is an advantage.
• Strong research skills with keen attention to detail.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 1–3 years of experience in content writing, preferably in the real estate, digital marketing, or advertising industry.
• A portfolio showcasing blogs, website content, social media posts, or marketing copy.

Key Deliverables

• Website Content
• Property Descriptions
• Project Landing Pages
• SEO Blogs
• Social Media Captions
• Meta & Google Ad Copy
• Email Campaigns
• WhatsApp Marketing Content
• Video & Reel Scripts
• Company Profiles
• Newsletters
• Investor & Buyer Guides

Key Performance Indicators (KPIs)

• Timely delivery of assigned content.
• Growth in website traffic through SEO content.
• Engagement across social media platforms.
• Lead generation from content marketing initiatives.
• Search engine ranking improvements.
• Content quality, originality, and accuracy.
• Conversion performance of landing pages and marketing campaigns.

What We Offer

• Opportunity to work with leading real estate developers across Delhi-NCR.
• A collaborative, performance-driven work culture.
• Professional growth and learning opportunities.
• Exposure to branding, digital marketing, and content strategy.
• Competitive salary with performance-based incentives.

Interested candidates can share their updated resume along with writing samples/portfolio.