Content Writer

VisiLean is a cloud based construction management platform that integrates Lean production planning with real time site data. Our solution helps construction teams improve project visibility, enhance collaboration, and deliver projects faster with measurable efficiency.

We work with leading global contractors and project teams to simplify planning, improve production control, and drive digital transformation in construction.

This is a full time on site role for a Content Writer, located in Ahmedabad. The Content Writer will be responsible for creating high quality web content, developing content strategies, conducting research, and writing compelling materials.

The role also involves proofreading to ensure accuracy, maintaining a consistent tone across all materials, and aligning content with company standards. Collaboration with internal teams to produce content that meets business objectives is a key part of the role.

We are looking for a passionate and detail oriented Content Writer with experience in construction or SaaS. The ideal candidate will create high quality, engaging, and research driven content aligned with our brand voice and business objectives.

Develop compelling content for:

• Website pages

• Blogs and thought leadership articles

• Social media posts

• Email campaigns

• Whitepapers and eBooks

• Case studies

Content topics will focus on construction management, production control, Lean construction practices, digital transformation, and industry best practices.

• Conduct in depth research on industry trends, emerging technologies, and construction innovations

• Generate data driven insights and content ideas

• Collaborate with marketing, sales, and product teams

• Contribute to content calendars and strategic planning

• Prioritize topics based on audience needs and marketing goals

• Review and refine content for clarity and consistency

• Ensure alignment with brand tone and guidelines

• Proofread for grammar, punctuation, and accuracy

• Apply SEO best practices to improve search rankings

• Optimize content for keywords and organic visibility

• Support traffic growth across digital channels

• Coordinate with marketing to publish and promote content

• Support multi channel distribution including social, email, partner platforms, and industry publications

• Track content performance using analytics tools

• Monitor engagement, traffic, and conversions

• Recommend improvements based on data insights