Content Strategy & Brand Coordination Manager

Company Description

Dental World, located in the heart of Kolkata, is a highly trusted dental care provider with an impressive legacy spanning 95 years. Renowned as one of the best dental clinics in the region, we are recognized for delivering world-class dental care using cutting-edge technology and a patient-centric approach. Our dedicated team of skilled dentists provides a range of dental solutions, tailored to meet various needs and budgets. At Dental World, we prioritize patient satisfaction, foster empathy, and maintain strong relationships to enhance the lives of both patients and team members alike.

Role Description

The Content Strategy & Brand Coordination Manager at Dental World will be responsible for developing and implementing comprehensive content strategies aligned with the organization’s vision and brand identity. Day-to-day responsibilities include creating high-quality digital and offline content, managing and overseeing brand communication, working collaboratively with cross-functional teams, and fostering consistent branding across all channels. This is a full-time, on-site role based in Kolkata.

1. Content Strategy & Planning

Develop and manage the overall content direction for the brand across digital channels.

Responsibilities

• Define the content strategy aligned with marketing objectives.
• Build and manage monthly or quarterly content calendars.
• Identify topics for blogs, articles, campaigns, and social media.
• Align content with lead generation and brand positioning goals.

2. Brand Custodianship

Ensure brand voice, messaging, and positioning remain consistent across all marketing activities.

Responsibilities

• Maintain brand guidelines for tone, messaging, and visual communication.
• Review marketing communication before publication.
• Ensure external agencies follow brand standards.

3. Copywriting & Long-form Content

Oversee the creation and quality of written content for marketing and thought leadership.

Responsibilities

• Write or review long-form content such as blogs, articles, and website content.
• Develop and maintain marketing collateral such as:
• Company brochures
• Product/service brochures
• Corporate presentations
• Case studies
• Sales decks
• One-pagers and explainer documents
• Develop campaign messaging and key communication points.
• Understanding of SEO norms.
• Periodically review and update existing brochures and communication materials.
• Support internal teams (sales, partnerships, leadership) with custom communication material when required.
• Ensure content quality, clarity, and brand alignment.

4. Agency & Vendor Coordination

Act as the primary point of contact for external marketing agencies and content partners.

Responsibilities

• Coordinate with creative, media, and content agencies.
• Share briefs, timelines, and campaign objectives.
• Ensure deliverables meet brand standards and marketing goals.

5. Campaign Content Oversight

Support marketing campaigns by ensuring the right messaging and content assets are developed.

Responsibilities

• Work with the marketing team to define campaign messaging.
• Ensure all campaign assets (copy, creatives, landing page messaging) align with the strategy.
• Guide agencies and internal teams on communication direction.

6. Profile & Platform Management

Ensure the brand’s digital presence across platforms reflects the latest positioning.

Responsibilities

• Maintain and update company profiles across social platforms and directories.
• Ensure bios, descriptions, and messaging remain aligned with brand strategy.
• Monitor and maintain content quality across platforms.

7. Internal Coordination & Publisher Review

Work closely with the Digital Campaign Publisher to ensure campaign execution matches strategy.

Responsibilities

• Share content direction and campaign messaging with the publisher.
• Review campaign communication before publishing.
• Ensure the publisher has the correct assets and messaging.
• Provide feedback and improvements on campaign execution.

Core Skills to Look For

• Content strategy thinking
• Strong writing and editing ability
• Brand communication understanding
• Experience of working in agencies
• Ability to translate strategy into clear briefs

Qualifications

• Expertise in Content Strategy, Content Marketing, and Brand Development
• Strong skills in Writing, Creative Thinking, and Editing
• Understanding in Digital Marketing, Social Media Strategy, and Campaign Execution
• Proficiency in Research and Data-Driven Decision Making for effective storytelling
• Ability to collaborate with marketing, design, and operational teams to align brand goals
• Excellent verbal and written communication skills, with attention to detail
• Knowledge of the healthcare or dental industry is an advantage
• Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field
• Strong organizational, project management, and multitasking skills