Content Specialist

Roles and Responsibilities:

• Content & Thought Leadership
• Own execution of blogs, website content, and landing pages for the US audience
• Produce thought-leadership and Pulse content aligned to service line narratives
• Build and manage guides, gated content, and ebooks in collaboration with demand teams
• Lifecycle Demand & Programs
• Plan and execute webinars
• Run client-focused campaigns and activities that support upsell, cross-sell, and retention
• Own Demand → Pipeline contribution from content and program-led initiatives
• Own ABM campaigns with relevant content, messaging, and assets
• Media, Distribution & Community
• Manage social media execution (primarily LinkedIn, selectively others)
• Own video content creation and YouTube strategy execution
• Drive presence on Reddit and Medium for authority and niche engagement
• Work closely with design and video teams to ensure consistent output
• Collaboration & Alignment
• Work closely with:
• Assistant Marketing Manager – Revenue Ops & Performance
• Sales and Growth teams (US)
• Leadership stakeholders
• Ensure content and programs are aligned to active campaigns and pipeline goals

Experience Required:

• 3–6 years of experience in B2B marketing, preferably in:
• Professional services
• SaaS / Tech
• Consulting or B2B services
• Skills & Capabilities
• Strong content execution skills (written + conceptual)
• Comfortable working across blogs, webinars, gated content, and social
• Understands demand funnels, not just content creation
• Ability to manage multiple programs in parallel
• Data-aware and conversion-focused mindset
• Strong coordination and follow-through
• Experience with ABM campaigns