Content & Growth Associate

Company Description

India runs on chai and coffee. The experience? Still outdated.

Cup-Ji is reimagining this daily ritual for a generation that wants speed, convenience, and consistency.

Just add hot water—and your chai or coffee is ready in seconds.

We’re building more than a product.

Cup-Ji is a content-first, creator-powered brand designed to live where our consumers are—on campuses, at work, and across the internet.

Role Description

Content & Distribution

• Plan and execute content across Instagram
• Ideate repeatable campaign content formats

Creator Management

• Identify and onboard creators (students, micro-influencers, niche storytellers) for ads and organic
• Brief them with clear hooks, scripts, and formats
• Manage output, timelines, and quality

Growth & Performance Thinking

• Work closely on paid campaigns (Meta, etc.)
• Understand what drives CTR, retention, and conversions
• Test creatives, analyze performance, and iterate quickly

Execution

• Coordinate shoots, edits, and publishing
• Work with designers/editors
• Ensure speed + consistency 

• 1–2 years of experience in content, marketing, or social media
• Strong understanding of short-form video + internet culture
• Ability to think in ideas + distribution
• Comfortable managing creators and giving direction
• Basic understanding (or curiosity) about performance marketing
• High ownership, speed, and willingness to learn