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Content & Creative Associate-Growth
Actively Reviewing
Trend Reversal
Job Description
We are building a modern investment-first brand focused on affluent and emerging affluent investors in India. We are looking for a sharp, creative, and execution-focused Content & Creative Associate who understands how content influences trust, perception, and conversion in fintech.
This role is ideal for someone who has worked with a fintech brand, startup, or creative agency and knows how to create high-quality content across social media, paid campaigns, short-form videos, and performance creatives.
Job Location: Noida
- Create high-quality content for social media platforms including Instagram, LinkedIn, X, YouTube, and WhatsApp campaigns.
- Design and execute creatives for paid ads, performance campaigns, and brand storytelling.
- Work on reels, short-form videos, motion graphics, carousels, and static creatives.
- Translate financial and investment concepts into simple, engaging, premium-looking content.
- Collaborate closely with founders, marketing, and growth teams to execute campaigns end-to-end.
- Build content calendars aligned with launches, campaigns, market trends, and investor behaviour.
- Understand hooks, retention, CTA psychology, and conversion-driven storytelling.
- Repurpose long-form content into snackable social-first formats.
- Maintain brand consistency across tone, design language, and communication.
- Stay updated with fintech trends, creator formats, algorithm shifts, and content methodologies.
- 1–2 years of experience in content, creative strategy, social media, or performance marketing.
- Prior experience at a fintech startup, investment platform, BFSI company, or creative/performance agency preferred.
- Strong understanding of social-first content and modern ad creatives.
- Understanding of content frameworks such as:
- Hook → Story → CTA
- AIDA
- UGC-style creatives
- Founder-led storytelling
- Performance content methodologies
- Strong sense of design aesthetics and premium brand communication.
- Comfortable with tools like Canva, Figma, Adobe Suite, CapCut, Premiere Pro, or similar.
- Ability to think both creatively and strategically.
- Understanding of audience psychology, investor behaviour, and trust-led communication is a strong plus.
- Basic understanding of paid marketing creatives and conversion metrics preferred.
- Have worked on finance, investment, wealth, or startup brands.
- Understand performance marketing and growth funnels.
- Can shoot/edit content independently.
- Have experience managing creators, influencers, or UGC workflows.
- Follow global fintech, luxury, or modern consumer brands closely.
To apply, share:
- Resume
- Portfolio / Social Handles / Campaign Work
- 2–3 best creatives or campaigns you’ve worked on
- A short note on brands/content creators you admire and why
Required Skills
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