Consultant (Adobe Target)

Role - Target Sr. consultant - Remote 

Professional Summary

Experienced Adobe Target Consultant with 7–8+ years of experience delivering end-to-end Adobe Target implementations for enterprise clients. Strong client-facing consulting background with expertise in personalization, A/B testing, campaign optimization, and digital experimentation. Proficient in JavaScript, jQuery, HTML, CSS, JSON, DOM manipulation, Adobe Launch, and modern SPA frameworks. Adept at translating business requirements into scalable digital experiences while driving measurable business outcomes.

• Adobe Target Implementation & Configuration
• Client Consulting & Stakeholder Management
• Personalization & A/B Testing
• Campaign Optimization & Experimentation
• Test Design, Goal Definition & ROI Measurement
• Tracking Metrics, Sample Size Calculation & Statistical Analysis
• Adobe Launch (Tag Management)
• JavaScript (Advanced), jQuery, AJAX
• HTML5, CSS3
• JSON & DOM Manipulation
• Web Services & REST APIs
• Angular / ReactJS (SPA Frameworks)
• UI/UX & Mobile Optimization
• W3C Standards & Cross-Browser Compatibility
• Digital Analytics & Performance Optimization
• Business Analysis & Solution Design
• Microsoft Office Suite

• Delivered multiple Adobe Target implementation and optimization projects for enterprise customers.
• Worked directly with business stakeholders to understand requirements and translate them into Adobe Target solutions.
• Designed and executed A/B tests, Multivariate Tests (MVT), Experience Targeting (XT), and Automated Personalization campaigns.
• Defined campaign objectives, KPIs, ROI, sample sizes, and success metrics.
• Developed and deployed Target activities using JavaScript, jQuery, HTML, CSS, AJAX, JSON, and DOM manipulation techniques.
• Integrated Adobe Target with Adobe Launch and other tag management solutions.
• Worked with Angular/React-based Single Page Applications (SPA) for seamless personalization.
• Implemented tracking, debugging, and QA for Target activities across desktop and mobile platforms.
• Ensured compliance with W3C standards and optimized experiences across multiple browsers.
• Collaborated with UI/UX, analytics, and development teams to improve customer journeys and digital experiences.
• Worked across industry domains such as Retail, Media, Financial Services, and High-Tech.
• Presented implementation approaches, optimization strategies, and performance insights to business stakeholders.

• Client Relationship Management
• Presentation & Communication Skills
• Problem Solving & Analytical Thinking
• Team Collaboration
• Quick Learner & Adaptability
• Customer Success Focus
• Solution-Oriented Mindset
• Organizational & Time Management

• Bachelor's or Master's Degree in Computer Science, Information Technology, or related field (or equivalent work experience).