Community Manager

Who We Are

Pinkvilla is India’s leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.

Pinkvilla is a Flipkart Group Company.

Location: Mumbai / Remote (India)

Experience: 2–6 years (flexible based on fit)

Employment Type: Full-time

About the Role

We are looking for a high-energy Community Manager to build and scale a thriving community for our app by identifying, onboarding, and managing creators and power users, while also building strong adoption across colleges and institutes through a structured campus community program.

This role will own the end-to-end community journey—acquisition → onboarding → engagement → retention → advocacy—and work closely with Product, Growth, and Marketing teams to create a community that is active, safe, and fast-growing.

Key Responsibilities

1) Creator & Power User Acquisition

• Identify and onboard creators, micro-influencers, niche experts, and power users aligned with the app’s categories.
• Build creator pipelines using platforms like Instagram, YouTube, LinkedIn, Twitter/X, Discord, Telegram, and relevant communities.
• Pitch the app’s value proposition and drive creator sign-ups with clear onboarding pathways.
• Build a scalable weekly/monthly creator onboarding process.

2) Creator Onboarding & Success

• Own creator onboarding end-to-end: profile setup, walkthroughs, content guidelines, and launch support.
• Help creators succeed by advising on:
• content formats and frequency
• engagement best practices
• growth tactics inside the app
• Build onboarding resources such as starter kits, FAQs, templates, and playbooks.
• Track creator performance and run initiatives to improve creator retention and output.

3) Community Engagement & Retention

• Drive daily/weekly engagement through:
• challenges, contests, and campaigns
• community discussions and prompts
• AMAs, live sessions, and spotlight features
• Strengthen retention by building community rituals and recognition programs.
• Develop strategies to improve:
• repeat usage
• participation
• conversations and interactions
• referrals/invites

4) College & Institute Community Building (Campus Growth)

• Build and scale a student community network across colleges, universities, and institutes.
• Identify and onboard Campus Ambassadors / Student Leaders to represent the app on campus.
• Partner with college bodies like:
• clubs and societies
• fest committees
• cultural groups
• entrepreneurship cells
• placement and student councils
• Plan and execute on-ground + online activations, including:
• campus challenges and competitions
• workshops/masterclasses
• meetups and community sessions
• creator hunts and recruitment drives
• campus event collaborations
• Design and manage a structured Campus Ambassador Program with:
• onboarding & training
• weekly targets
• incentives and rewards (certificates, stipends, merch, internships, access)
• Track campus performance and build a repeatable campus rollout playbook.

5) Community Moderation & Safety

• Maintain a positive, inclusive, and safe community environment.
• Implement community guidelines and handle violations professionally.
• Identify and reduce spam, abuse, and harmful behavior.
• Escalate critical issues to internal teams when required.

6) Feedback Loop & Product Collaboration

• Act as the voice of the community by collecting insights, pain points, and feature requests.
• Coordinate with Product/Tech teams to improve community experience and reduce friction.
• Run surveys, polls, and feedback sessions with creators and student communities.

7) Community Operations & Reporting

• Maintain creator and campus databases (CRM/Sheets/Notion).
• Track and report weekly/monthly metrics like:
• creators onboarded
• active creators and power users
• engagement rate per post/activity
• retention (D7/D30)
• campus adoption metrics
• Build scalable systems and processes as the community grows.

Skills & Qualifications

• 2–6 years experience in community building, creator management, social media, campus marketing, or growth
• Strong communication, relationship-building, and negotiation skills
• Experience managing creators/influencers or student communities is a plus
• Strong execution mindset: can plan + deliver fast
• Comfortable using tools like:
• Google Sheets/Excel
• Notion/Airtable
• WhatsApp/Telegram/Discord
• basic analytics dashboards
• Ability to handle moderation and conflict resolution maturely

Key Traits We’re Looking For

• Energetic, proactive, and highly organized
• Deep understanding of creator + youth ecosystem
• Comfortable with ambiguity and building from scratch
• Creative thinker with strong operational discipline
• Empathetic and community-first mindset