Cluster Manager - Projects and Institutions

Role summary

Drive high impact growth across regions by leading channels sales through kitchen dealers and brand stores, while building a strong projects and institutional pipeline. This role blends retail excellence with strategic engagement across builders, government platforms and institutional clients.

Role and requirement for Retail and Projects business

1. Minimum 10 - 15 years in handling Retail Dealers, real estate project customers like DLF, M3M, Godrej, Whiteland, Central park etc. from preferred industries (Kitchen Appliances, Bath fittings – sanitary ware, Tiles, Pipes & Cables, Iron & Steel, Air conditioning – HVAC, Cement)
2. Thorough knowledge of Procurement, Contracts & MEP processes in the Real estate (Projects + Hospitality cases). Hands on with negotiations and customer escalations.
3. Ensure strong forecasting, pipeline visibility and conversion discipline
4. Drive pricing governance and margin protection
5. Drive spec-in strategy with KDs, top developers, architects & designers
6. Drive city wise growth strategy for all responsible markets.
7. Project Architect dealings.
8. Deep understanding of premium consumer behavior and ecosystem
9. Deep understanding of North markets; East exposure preferred

Role and requirement for Institutional business

1. Strong knowledge of B2B business – CSD, CPC, GeM, Diwali gifting & Corporate Trade and consumer schemes.
2. Idea about multilocation delivery patterns / logistic freight calculations.
3. CSD channel partners awareness.
4. Consumer schemes in industries – Cement, Paints, Iron & Steel, FMCG, Liquor etc.
5. Basic awareness of GeM business (Govt. E market place) – Cataloging, Authorization etc.
6. B2B channel partner appointment.
7. Engage with procurement firms and consultants to drive business.
8. Deep understanding of North markets; East exposure preferred

Soft skills and Behavioral requirements

1. Lead a high-performance regional team
2. Strong strategic thinking and execution excellence
3. Proven multi-channel leadership (Projects + Retail + Institutional)
4. High level of commercial acumen and negotiation skills
5. Strong stakeholder management internal and external.
6. Strong communication skills in English & Hindi (Bengali / Punjabi will be added advantage)
7. Pleasant personality. Soft spoken. Sharp responses. Strong analytical bent of mind. Quick thinker on feet when faced with tricky situation.
8. Willingness to travel extensively (10-12 days a month) across region (North & East).
9. Team handling experience preferred.