Category Manager

About the Role

As a Category Growth Manager (D2C/other channels) at Furlenco, you will own the full P&L and growth of your category across your assigned LOB, rental,selling in different Sales channels (D2C, Offline). This is a strategic and execution-heavy role where you will drive business growth, profitability, and new product launches, while ensuring exceptional customer experience. You will partner with Digital Marketing, design, sourcing, supply chain, sales, business finance and technology teams to create agile, scalable Sales interventions/Products.

Key Responsibilities

Business & P&L Ownership

• Own Selling OR Rental Category revenue, margins, and inventory health across rental and selling channels.
• Build and deliver monthly, quarterly, and annual business targets aligned with company goals.
• Identify opportunities to drive growth, pricing, and assortment efficiency using analytics and customer insights.

Assortment & Product Strategy

• Lead assortment planning, new product development (NPD), and lifecycle management.
• Conduct market research and competitive benchmarking to identify gaps and innovation opportunities.
• Collaborate with design, sourcing, and manufacturing teams to launch products faster, balancing cost, aesthetics, and quality.

New Initiatives & Projects

• Drive category growth expansion projects, pilot launches, and strategic partnerships.
• Work with cross-functional teams (Tech, Ops, Growth, Finance, Sales) to execute multi-stakeholder initiatives efficiently.
• Track and report project performance against defined timelines and KPIs.

Customer Experience & Brand Performance

• Understand customer journeys to identify and eliminate friction points.
• Do Research, Surveys and come up with insights

Data & Insights

• Leverage analytics to track performance metrics (conversion, AOV, churn, margin, etc.).
• Build business dashboards and derive actionable insights for pricing, promotions, and product lifecycle.
• Continuously optimize for profitability and operational efficiency.

Leadership & Collaboration

• Work closely with senior leadership to align on strategy and execution priorities.
• Influence multiple teams without direct authority; lead through collaboration and impact.
• Build strong vendor relationships to ensure quality, cost, and delivery goals are met.

What We’re Looking For

• 3 – 6 years of experience in D2C Growth/Category management, merchandising, or business strategy in consumer, retail, or e-commerce domains.
• Proven track record of driving category growth and delivering on P&L.
• Strong analytical mindset with fluency in Excel/Sheets, data dashboards, and business metrics.
• Excellent communication, stakeholder management, and problem-solving skills.
• A balance of strategic thinking and operational hustle — someone who can ideate and execute equally well.
• Prior exposure to furniture, home décor, lifestyle, or consumer durables is a plus.

Why Furlenco

You’ll join a company reimagining how India experiences furniture — blending design, technology, and flexibility. You’ll work with a passionate team driving the next chapter of growth in both rental and D2C sales, shaping how millions live better.