Campaign Manager, Alliances

What Makes This Role Exciting

CloudPay is seeking an Alliance Campaign Manager to join our Marketing team. This role is an exciting opportunity for someone who enjoys building strong partnerships, driving collaborative initiatives, and delivering measurable business impact through strategic marketing programs.

As the Alliance Campaign Manager, you will develop, execute, and optimize partner marketing programs that strengthen our alliances ecosystem and support joint growth. You will work closely with partners to attract, onboard, enable, and activate them through well‑designed, multi‑channel campaigns. Your work will help generate high‑quality sourced and influenced pipeline while increasing partner engagement and seller activation.

This role collaborates cross‑functionally with our Alliances, Sales, Business Development, and Marketing Operations teams. Success will be measured through partner engagement, program delivery, pipeline contribution, and overall impact on revenue growth.

Main Responsibilities

• Research the global payroll market, competitive landscape and partner ecosystem to develop a deep understanding of alliance opportunities and partner value propositions.
• Develop multi-channel campaign plans and strategies aligned with alliance revenue goals and the partner lifecycle, including recruitment, enablement and pipeline acceleration.
• Develop an annual alliance campaign plan aligned with alliance priorities, go-to-market initiatives, timelines and budgets. Produce written campaign briefs outlining clear objectives tied to partner engagement, activation and pipeline growth.
• Clearly position the CloudPay value proposition to prospective and existing partners, aligning CloudPay capabilities to partner service offerings.
• Develop and execute partner recruitment campaigns targeting priority service and technology partners.
• Equip partners with sales tools, messaging and training materials to support co-selling success.
• Target and activate priority partner sellers through coordinated marketing programs and collaboration with Business Development representatives.
• Run nurture campaigns for partner referrals to improve lead conversion and accelerate pipeline velocity.
• Drive demand to partner with existing customers and prospects through integrated campaigns and BDR outreach.
• Deliver joint campaigns and events with the top service partners to generate awareness and qualified opportunities.
• Plan and execute integrated marketing campaigns through digital channels, email, webinars, in-person events and account-based tactics in support of alliance growth.
• Partner with Marketing and Sales Operations to measure and report on campaign performance, including sourced and influenced pipeline metrics.
• Collaborate closely with Alliances, Sales and Business Development teams to ensure seamless handoff and follow-up of partner-generated opportunities.

Experience Needed For This Role

• BA or BS in Business, Marketing or a related field.
• Extensive full-time marketing experience required.
• Experience in alliance, channel or partner marketing strongly preferred.
• Experience with enterprise SaaS or technology solutions preferred.
• Strong commercial focus with a clear understanding of revenue contribution, pipeline management and performance metrics.
• Demonstrated ability to drive sourced and influenced pipeline through partner and joint marketing initiatives.
• Experience partnering with global Sales, Business Development and Alliances teams to coordinate and deploy joint go to market programs.
• Strong planning, tracking and project management skills. Experience with Monday.com is a plus.
• Proven analytical skills using Excel and PowerPoint to analyse data and communicate results.
• Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, LinkedIn and ZoomInfo.
• Must be a self-starter who excels at multitasking and thrives in a fast paced environment.
• Excellent time management skills with the ability to prioritise and shift workload to meet deadlines.
• Demonstrated experience sourcing and overseeing vendors for marketing program execution.
• Flexibility to adapt to the changing needs of alliance initiatives in a high-growth environment.

About You And Our Core Values

• Taking ownership, working with integrity and respect
• Being a team player is key to our culture
• Solution and customer focused
• Great initiative with the goal for excellence in achieving results
• Dedicated to developing and always looking for continuous improvements
• Be creative, be committed, be engaged and enjoy what you do

CloudPay is committed to being an equal opportunities employer.

The CloudPay culture is built upon on five core values, from which we develop our service, our technology and our business strategies. Our fundamental beliefs are a promise to our employees, customers and partners, built on the core values of professionalism, passion, empowerment, innovation, and teamwork.

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