Business Segment Manager

AboutPolicybazaar.com –

We believe in insurance for all, and we drive it through unbiased information and time-efficient processes for all Indian customers. As India's largest insurance brokers, we consider it our responsibility to be every Indian customer's one-stop portal for protection against death, disease and disability -- as well as for mindful investment planning. We understand customers' anxiety about claim settlement, so we offer 24x7 online support, on-ground support, as well and even host special claim samadhan events where stuck claims can be reopened and resolved instantly. Our mission, in keeping with IRDAI's inspiring vision, is Har Family Hogi Insured by 2047.

Role Overview

We are looking for Segment lead - Growth business (Motor Insurance) at Policybazaar! The individual will be responsible for defining and executing the customer communication and engagement strategy for Motor business across digital channels including WhatsApp, CRM platforms (email/SMS), and Policybazaar App.

What you’ll own:

• Define and execute the omni-channel CRM communication strategy (WhatsApp, email, SMS, in-app).
• Build and apply customer segmentation to enable targeted communications.
• Plan, execute, and track performance metrics (CTR, Conv% etc) across. multiple campaigns to improve performance.
• Manage Drip commuications to create engagement with customers and help optimise the funnel.

What are we looking for:

• 3-5 years of experience in consulting/growth or lifecycle marketing
• Strong business acumen, hands on with data tools like SQL/Amazon Athena/Quicksight
• Preferably a Tier 1 B-School Grad (not mandatory!)